October 6, 2016 — Игорь расскажет о сущности А/Б тестирования сайтов. В процессе доклада поговорим о том, что представляет собой А/Б тестирование, для чего оно необходимо, а также рассмотрим несколько примеров и обсудим инструменты и плагины для А/Б тестирования сайтов на WordPress.​

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September 20, 2016 — Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A/B testing or multi-variant testing, it’s time to start.

In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.

January 16, 2016 — This is not a marketing presentation on how to get more conversions. In this presentation we’ll walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We will also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Learning Outcomes:

– Use WordPress to develop Landing Pages.
– Integrate 3rd party tools for conversion and landing page optimization.
– Turn WordPress into a marketing machine.
– Create A/B tests on posts and pages.
– Design pages and content with conversion design principles.
– Integrate WordPress with other marketing vehicles efficiently.

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December 5, 2015 — The presentation will cover and list the needed steps to make a statistically valid split test on WordPress website which will improve the business. The usual pitfalls with test length, validity, proper preparation, alignment with business strategy will be covered and solutions provided. Tools for the testing process would be shortly covered as well.

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November 28, 2015 — Todas las páginas web que existen en Internet tienen una razón de ser, un objetivo a satisfacer. El ejemplo más evidente es, quizás, el de una tienda electrónica, cuya principal finalidad es vender el mayor número de productos al mayor número de clientes posible. Otros ejemplos incluyen páginas de noticias, donde el objetivo puede ser conseguir que sus lectores se hagan con una suscripción de pago, o incluso un sencillo blog personal, donde el autor quiere, simplemente, aumentar su número de seguidores. El éxito de una página web se puede medir en función del número de usuarios que acaban cumpliendo el objetivo, es decir, comprando el producto que en ella se vende o completando el proceso de suscripción. En esta charla aprenderemos qué es A/B Testing y cómo puede ayudarnos a mejorar nuestro WordPress.

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September 27, 2015 — A/B testing can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, these tools definitely help our decision making. There are many ways to perform A/B tests, but only a few ways to do them right. My presentation will explore the basics of A/B testing on WordPress, going through the available online tools, the common mistakes and the right procedures.

September 16, 2015 — This is not a marketing presentation on how to get more conversions. In this presentation we walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Prerequisites:
This presentation is suitable for intermediate designers, developers or marketing managers using WordPress.

June 29, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making.

June 25, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making. Next to a solid planning there are many ways to perform A/B tests, Usability tests, and performance tracking but only a few ways to do them right. Luca’s presentation explores strategies of growth WordPress and the basics of A/B testing, going through the available online tools, the common mistakes and the right procedures.

February 27, 2015