June 18, 2020 — When we think about AI, it’s hard to tell hype from genuine utility. In reality, AI is a bundle of over 25 different technologies, ranging from the ‘everyday’ to the cutting edge.
This talk uses the blade of WordPress to slice through the hype and focus on practical, achievable ways to start leveraging AI technologies into your WordPress tech stack today. Today we see the primary use cases falling into three silos: AI Enhancement, Improved Productivity and Data, Analytics and Intelligence. In his session, David will break these silos down into three practical examples each – using a range of solutions and services.

March 2, 2020 — Me gustaría ser el Dennis Rodman de WordPress. Ser capaz de controlar el rebote de mi sitio web de tal forma que no no se me escape ningún usuario sin pasar por aquellas páginas donde se produce la magia.

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February 21, 2020 — En esta charla aprenderemos cómo implementar Google Analytics en tu web. Aprenderemos a desenvolvernos con la herramientas y, sobre todo, qué datos son los más importantes para nuestra página o negocio online.

Ponente
Carlos García del Real

Gestor y fundador de Coworking La Solana. Programador web, experto en WordPress y analista de datos. Llevo más de 6 años trabajando en el mundo online y me apasiona todo el mundo del data y el marketing digital.

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March 1, 2019 — How to use Google Analytics data to make your website better for your users.

Understand your audience. Get to know them. Explore their interests. Follow their footprints on your website.

See what is working and what is not. Understand what is drawing in your visitors and how to keep them on your website. Evaluate your marketing channels. Improve your content and website structure. Find out if there are any problems. Use all this insight to make the most of your website and make it more interesting and accessible for your visitors.

January 19, 2019 — Gain a better understanding of how to triangulate analytics data by using Google Analytics, a CRM, and analytics from social media. As a developer, you might play a role in supporting content marketing; understanding how these pieces fit together will strengthen your position when you need to provide your expertise to building or improving your company’s or client’s digital presence.

January 8, 2019 — (Video dark first 50 sec)

We all want to engage website visitors, bring them value and maybe even convert them into paying customers. I know I want to do all three! But if you don’t know who the people visiting your website are or what they really want, how can you do any of this? I want to give you some actionable tips and tools that will shed some light on who’s visiting your website and allow you to get the feedback you need to turn your site into something your visitors can’t get enough of 🙂

Takeaways:

Using Google Analytics to get visitor data
Using Hotjar to get visitor data
How to use that data to dictate your marketing strategy

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January 6, 2019 — I will talk about a study we did comparing mouse tracking to eye tracking showing that mouse tracking is not the best way to go to base design decisions on. Furthermore, I’ll talk a bit about new online analytics approaches as eye tracking and emotion tracking as well as heart rate tracking and how they can be used to actually test UX and not just usability.

December 22, 2018 — Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you’ll learn how to create a measurement plan to connect your goals to specific metrics. You’ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.

If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.

November 11, 2018 — ¿Estás analizando lo que pasa en tu sitio web? ¿Tomas decisiones en base a los resultados que obtienes?

En esta ponencia voy a ayudarte tanto a empezar como a replantearte toda la estrategia de analítica de tu sitio web con WordPress. Veremos cosas que no suelen mencionarse en los tutoriales online y que van mucho más allá de cómo se instala el código de seguimiento de Google Analytics.

Repasaremos algunos conceptos sencillos y profundizaremos en ellos para ver cómo pueden ayudarnos a potenciar nuestras páginas web identificando oportunidades de mejora.

Hablaremos de sesiones, conversiones o rebotes pero también de experiencia de usuario, plugins y casos de éxito.

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August 9, 2018 — Analityka – temat o którym dużo się słyszy, choć często bywają to jedynie ogólniki. Wykresy, tabelki i mnóstwo liczb – jak się w tym wszystkim odnaleźć? Dlaczego analityka to nie tylko Google Analytics? Jak zbudować strategię rozwoju swojej strony na podstawie danych? Odpowiedzi na te pytania i nie tylko usłyszymy podczas prezentacji Łukasza. Dowiemy się, jak pozyskać dane kluczowe dla rozwoju bloga czy dowolnego typu strony opartego na WordPressie.

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