June 2, 2015 — Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you’ve already got enough on your plate. This presentation focuses on how to optimize your WordPress site for search without adding another full time task to your schedule. We take a beginner-friendly look at how to optimize your site, your content and manage the off page factors that all impact where you show up in the search ratings. We also look at the fundamentals of how search engines rank content to lend a better understanding of how these optimization processes work. In the interests of keeping costs down we’ll take a quick tour through free tools you can use as you optimize your sites. The session also touches on some of the dangers of getting carried away with your SEO, touching on Google penalties and how best to avoid them.
May 16, 2015 — This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.
January 5, 2015 — This talk reviews how to get valuable data from your website using A/B testing, advanced Google Analytics, and other tools; and how to use that data to gain insight into how you can improve your website or blog.
November 18, 2014 — Fast, simple, SMART. Mobile devices have forever changed the way we interact with content. Now we have to consider many things such as HiDPI graphics, responsive design, speed, UI/UX patterns, touch target sizes, gestures, and more. All while not losing track of what’s important: Content. This presentation discusses the influence of mobile on design trends and learn implementation techniques of smart design.
November 14, 2014 — In this session Jason covers the most commonly found missed opportunities when it comes to optimizing WordPress websites for search engine success. Geared to offer something for all levels, this session discusses the importance of site speed, SEO optimization plugins, site maps, mobile considerations, social integration (and how to optimize for social), schema markups, authorship, blogging and maintenance.
August 28, 2014 — In this talk looks at the basics of what you should be tracking on your site and why.
August 21, 2014 — Everybody’s talking about User Experience, but how can you release your inner UX mojo today to improve the usability and experience of your website? Time to share some practical, real-world examples and tips to boost your WordPress design skills. Don’t just build pretty websites, make smart design decisions and add UX best practices to your workflow. Ask smart questions like: Do I really need a large slider on my homepage? Are there clear nav menus and Calls-to-Action to guide my visitors? How does my site displays on other devices? A good UX job continues after launch. Use mad tools to analyze and improve your UX Design.
August 6, 2014 — Keď Google Analytics nestačí- pokročilá analytika pre WordPress a WooCommerce
July 20, 2014 — Let’s say goodbye to being overwhelmed by the information in Google Analytics. This session covers just the data points that are most applicable to your website. And discusses what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we walked through WordPress-specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your Google Analytics account.)
May 19, 2014 — It’s ridiculously easy to slap some Google Analytics code on a WordPress site, and step away. But there is a lot more that developers and site managers/owners SHOULD do with analytics to show more obvious development ROI, make getting data easier and allow for ongoing growth without loss of data.
In this session, Julie Kosbab helps developers and site managers integrate data collection with WordPress’ features to create powerful insights. Ideas which apply to both commercial and custom themes throughout the WordPress site lifecycle.