February 16, 2016 — Posłuchaj o ścieżce od pasjonata dobrej kuchni i „niedzielnego blogera” do właściciela dużego serwisu internetowego o tematyce kulinarnej, a także o tym jak przy okazji WordPress stał się sposobem na biznes.

Tomasz przedstawia od kuchni wypracowane w ciągu tych lat pracy sposoby i sprawdzone schematy budowy jakościowej treści, dzięki którym bez wsparcia w postaci SEO (Search Engine Optimization) udało mu się zbudować zasięg na poziomie miliona odwiedzin bloga miesięcznie.

Podstawą będą konkretne przykłady jak za pomocą darmowych narzędzi i pluginów, bez ponoszenia wysokich kosztów pracy programisty, można zbudować skuteczne narzędzie do tworzenia świetnie zoptymalizowanych treści i pracując na bazie takiego schematu sprawnie rozwijać projekty bazujące na unikalnej treści.

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February 15, 2016 — Workshop:
Starting a website is easy with WordPress, but having a clear goal in mind is vital for determining design, structure and content. In this workshop we’ll first focus on setting clear goals, before we in the next step will translate that into a better website. We’ll look at different types of goals like personal blogging, sharing portfolio, revenue gain, community building, and so on. Together we’ll discuss what would be the best approach for each of those specific goals.

This workshop is ideal for WordPress beginners who’ve never built a website or those who want to take their website to the next level.

January 20, 2016 — このセッションでは、「ライターとして」「制作者として」WordPressのブログを運営し結果を残してきた2人が、それぞれの立場からブログを『メディア』として作り上げてきた経緯をディスカッションします。
WordPressでのブログの立ち上げからそれがひとつの『メディア』として作られていく過程と、そこから更にスケールさせていくにあたって意識してきたことやWordPressの最適化の方法、コンテンツの見せ方など成功談、失敗談を交えつつお話ししていきます。

これからWordPressでブログを立ち上げようとしている人はもちろん、コンテンツの設計に悩むデザイナー、WordPressでサイト（＝メディア）を制作しようとするディレクター、企業で自社サイトを運営する立場として情報発信する『メディア』を作り出そうと考える担当者、すべての参加者がヒントを得られるセッションです。

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January 17, 2016 — Learn about amazing tools to help you improve your blogging. We will go over a variety of tools including tools for idea generation, planning, creating, editing, and marketing. Take your blog to the next level by learning about these tools today!

January 7, 2016 — Ever thought about creating a Blogging Schedule to really take your blog to the next level? If you have you maybe asked yourself “How many post per week or month should I write?”. This is a tricky question and I want to help answer it with a method I developed called the 20/30 Rule. We will come back to that in a moment. First I would like you to imagine having an engaged audience that loves to read every new article you publish.

It has been proven that the best way to become an expert in your field is to write. So, what is holding you back? I bet the first thing is time and a close second for some is what to write about. For the purpose of this talk, you are going to be helped with the time portion of your blogging fear.

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December 16, 2015 — This talk will give a view of how blogging with WordPress fits well with Scottish education’s ‘Curriculum for excellence’. Some loose linkage of Community, Connections & Openness in software and education. How Glow blogs, a set of 32 multi-sites with a total of >160,000 blogs are used and are developing. Some notes of the ‘Product Owner’ role and working at large scale to fit the needs of stake holders from a wide range of ages and needs.

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December 14, 2015 — Take your WordPress blog content to the next level when you re-purpose it into a digital eBook! eBooks are the new hot trend in marketing your website’s content, and you can assemble one easily using tools you likely already own! Learn about free vs. paid distribution options and how each style can benefit your website promotion strategy!

December 13, 2015 — Educational technologists often find themselves in the unenviable position of tech-change communication at their institutions. While there came be a lot of enthusiastic educators advocating for such change, there can be just as many who regard a school’s adoption of new technologies like learning management systems as an imposition on their profession. A WordPress blog can serve both audiences as an information resource and training tool. This session will look at the University of Pennsylvania’s use of a WordPress blog as a case for serving such functions, as well as discuss how to apply this type of blogging to other tough tech-change-communication contexts (business, NGOs, etc).

December 13, 2015 — In 2012 and again in 2013, I hit the blogger’s dream — one of my posts went viral. As of today, it has over a million views and has been shared on Facebook 450,000 times:

During the two separate instances when it went viral, I learned a bunch of lessons on both blogging and hosting a website. The goal of the talk is to share these lessons and help bloggers be prepared should they go viral, too:

My hosting plan left my site woefully unprepared for spikes in traffic. What were some things I could have done to prepare?
My ad network shut down my account for alleged fraud, and I lost potentially thousands of dollars worth of ad revenue. Was there anything I could have done differently?
Tons of sites started republishing the post without permission. I even had to deal with a blatant case of plagiarism, when someone not only republished my post in its entirety, but changed the title and author. What was the best way to handle this?
I was also contacted by a few reputable sites (USA Today, HuffPost) to republish the post in its entirety. Was it worth it to grant permission?
Of course, the virility of the post drew the requisite trolls. What were some of the productive — and unproductive — ways to deal with them?

December 13, 2015 — I had a writer’s block and it was horrible: I felt uncreative, watched my blog dry up, crawled in the corner and cried. I felt like a loser. But I’m NOT a loser. So I fixed it. I created a blogging plan that involved only 10 minutes each day. My writer’s block disappeared, my blog stats climbed, and I now know how to turn it around when I find myself neglecting my site.

Whether you are a personal blogger or run a business website, this talk will give strategies for adding content without huge time investments. Learn how to eliminate writer’s block, create material relevant to your site’s purpose, compile content for later publication, and build a regular publishing habit.