October 20, 2017 — We have all been there: a project gets defined and scope set when suddenly a new requirement becomes a ‘must have’ from a key stakeholder. Surely this one off addition can’t hurt. But soon comes another one. And another. Until finally our original design has become ‘design by committee’ and no one is happy.
Understanding how to ask the right questions up front can mean the difference between happy clients who are eager to give you more business and nightmare clients who can never be satisfied.
This session will focus on delivering a better discovery process with all team members that not only uncover their individual goals, but uncover the big picture. We will discuss how to ask the right kind of questions. The ones that give you all the backup you need later to stand firm and calm the stakeholder down when the ‘one off’ requests come in.
August 6, 2017 — You own a WordPress business. You’re someone in charge of driving the growth of a business in a competitive space. Your role may afford you many opportunities and benefits… maybe you’re living your dream. However, if you’re honest with yourself, you may also notice heavy psychological burdens like burnout, isolation, and the looming threats of stagnation and failure.
Over time, the weight of these burdens can take a major toll on your physical health, emotional well-being, relationships, and professional edge.
The good news is that a few simple strategies can help you enhance your longevity and life satisfaction. I will walk you through steps to help you better manage anxiety, find work-life integration, and become adept at reading and understanding your own personal well-being.
June 22, 2017 — If you’re tired of making websites just because it pays the bills then this talk is for you. Deciding to use my WordPress knowledge for good by working with non-profits and cause-based organizations wasn’t an easy step but one I will never regret. Now I want to share what I’ve learned about working with this niche of clients. I also want to encourage others to help those organizations work towards real change and tackle important issues, to help make their jobs a little easier. I’ll discuss a few strategies for getting started with this niche of clients, what their unique needs are and how you can best address them. We’ll also go over a few common misconceptions about working with non-profits (no it’s not charity work).
June 19, 2017 — WordCamp Orange County 2017 – Business Track
HOST: Jeff Turner
May 14, 2017 — Growing your business is about building trust and whats more trusting then your voice? Where writing a blog post may not come easy to people, speaking is very natural, and intimate. Podcasting is growing (once again) and it’s not that hard to do! In this session I’ll show the workflow, best practices and ways to monetize.
April 15, 2017 — Adam left college with a degree in Advertising Design and went straight to work on the factory floor making office furniture. It wasn’t the life he’d imagined but having been raised in a blue-collar family, he was taught that a strong work ethic would make you invaluable to “the company” and “they” would provide the financial security and stability needed to raise a family and enjoy life. In other words, this meant working in the same stark metal building for thirty years with twenty-minute lunch breaks and 2 weeks vacation in the summer.
In this session Adam will detail how he discovered WordPress and the open source community, the many businesses he’s experimented with, and how he’s utilized those experiences to continually fuel his entrepreneurial spirit and create his own path to a work/life balance and how you can too.
No matter what your passion, WordPress can be an integral tool to helping you achieve your dreams and success in your own business.
“It’s hard to beat a person who never gives up.”
― Babe Ruth
April 3, 2017 — In this session, Adam discusses the use of Easy Digital Downloads, a free plugin for creating a digital download eCommerce store in WordPress. Session attendees learn the basics of setting up an eCommerce store and Adam addresses how the phrase “digital downloads” doesn’t just refer to plugins, themes and other software.
Adam also reviews a list of free and paid Add-Ons for EDD that enhance the end user experience, marketing process, and ultimately website revenue. He also talks about several third party tools and services that make managing and growing a digital download business easier and more rewarding.
Whether audience members are bloggers, designers, teachers or hardcore developers, they will walk out of this session knowing they can offer digital content that others want and need.
March 31, 2017 — Are you charging enough for your services? Chances are you’re not. The goal is not to get as much money as you can get but to be paid for the value you are bringing to the table.
When I first started out with web and graphic design I was charging pennies because I felt I was not good enough. For my first website I charged $500 and the second website I charged $0 and was later paid $1,000. After comparing my work to others on the internet I soon found others were charging $5,000 to $10,000 for a website and were not giving as much value as I was.
In this session I share my pricing journey as well as tips on how freelancers can double what they are earning by creating a process and upgrading their professionalism to earn higher value clients.
March 16, 2017 — You know the expression “in the right place at the right time?” Well, Congrats, that’s where you are … right now. The demand for Digital services, from web development to design, UX, SEO, PPC, etc. continues to grow at impressive levels. Add to that the prevalence of WordPress as the world’s most popular web platform – we couldn’t be in a better industry, at a better time. It’s time to challenge yourself:
Are you doing everything you can do maximize the opportunity around you?
Are you too busy working on your business when your business could actually be working for you?
What and where are the most viable opportunities to seriously impact your life? (not just financially but lifestyle as well)
What’s next? Where is the industry headed and how you can be on the forefront of the evolution?
This talk is aimed at all freelancers and business owners in the WordPress community who are motivated to maximize their potential and benefit from the enormous demand for their talent and skills. Whether you remain an independent freelancer or you wish to grow your business into a full-fledged agency, the time is now to create (or evaluate) your roadmap for success.
March 16, 2017 — Since I began my WordPress design and development business eight years ago I have always had a waiting list of clients. At times I’ve had folks wait up to six months to work with me. Is it because I’m the best designer around? Nope. Is it because I’m an awesome developer with coding skills like a ninja. Hardly! There are any number of people that could deliver the same product as me. But I don’t think there’s as many that could deliver the same experience of working with me. I will teach you how to attract the clients that YOU want to work with.
We’ll go through the entire process from initial email inquiry to proposal, site design, development, launch, and beyond. Great client relationships don’t end when the site goes live. We’ll discuss strategies for developing amazing ongoing client relationships and why that is the key to long-term success. ‘Clients from Hell’ might make for funny stories, but it doesn’t have to be your story!