March 31, 2017 — Are you charging enough for your services? Chances are you’re not. The goal is not to get as much money as you can get but to be paid for the value you are bringing to the table.
When I first started out with web and graphic design I was charging pennies because I felt I was not good enough. For my first website I charged $500 and the second website I charged $0 and was later paid $1,000. After comparing my work to others on the internet I soon found others were charging $5,000 to $10,000 for a website and were not giving as much value as I was.
In this session I share my pricing journey as well as tips on how freelancers can double what they are earning by creating a process and upgrading their professionalism to earn higher value clients.
March 16, 2017 — You know the expression “in the right place at the right time?” Well, Congrats, that’s where you are … right now. The demand for Digital services, from web development to design, UX, SEO, PPC, etc. continues to grow at impressive levels. Add to that the prevalence of WordPress as the world’s most popular web platform – we couldn’t be in a better industry, at a better time. It’s time to challenge yourself:
Are you doing everything you can do maximize the opportunity around you?
Are you too busy working on your business when your business could actually be working for you?
What and where are the most viable opportunities to seriously impact your life? (not just financially but lifestyle as well)
What’s next? Where is the industry headed and how you can be on the forefront of the evolution?
This talk is aimed at all freelancers and business owners in the WordPress community who are motivated to maximize their potential and benefit from the enormous demand for their talent and skills. Whether you remain an independent freelancer or you wish to grow your business into a full-fledged agency, the time is now to create (or evaluate) your roadmap for success.
March 16, 2017 — Since I began my WordPress design and development business eight years ago I have always had a waiting list of clients. At times I’ve had folks wait up to six months to work with me. Is it because I’m the best designer around? Nope. Is it because I’m an awesome developer with coding skills like a ninja. Hardly! There are any number of people that could deliver the same product as me. But I don’t think there’s as many that could deliver the same experience of working with me. I will teach you how to attract the clients that YOU want to work with.
We’ll go through the entire process from initial email inquiry to proposal, site design, development, launch, and beyond. Great client relationships don’t end when the site goes live. We’ll discuss strategies for developing amazing ongoing client relationships and why that is the key to long-term success. ‘Clients from Hell’ might make for funny stories, but it doesn’t have to be your story!
March 16, 2017 — During my presentation I plan to touch on examples of customers going from a churn risk to a promoter. My intention is to educate business owners and entrepreneurs that learning from their customers will open the door to revenue streams that no amount of advertising or marketing campaigns can bring in. You’re only a great company if your customers agree.
It’s no secret, businesses need customers to be successful– so why not give them a channel to be heard? The cost of acquiring a new customer outweighs the cost of keeping and maintaining a relationship with a long-time patron– and long-time patrons become Promoters. Continuously learning what your business and team can do to be better in your customers eyes SHOULD be your #1 priority.
February 7, 2017 — The entrepreneurial journey is always uncertain and when we must pivot quickly, we hope only hope that we went in the right direction.
Join Rachel Magario as she shares from an interesting perspective regarding how to “listen” to your business when you can not see through your blind spots in order to make better decisions before pivoting, to create a better customer experience and to gain that edge you need in your market.
January 3, 2017 — Beginning of this year I honestly wouldn’t be able to explain to anyone what WordPress is. I had never used WordPress until pressure mounted on me as an internship student , the company wanted the website up and running within a week. As a student who had told them “I know how to create a website”, I couldn’t give an excuse and there was no way out. Later on that day I researched on the easiest way to make an e-commerce website within a day and I learnt about WordPress. Now I can advertise website design and earn a little extra income and my boss is impressed and still talks about efforts put to meet the website deadline. My boss even offered we come back after school and make systems and another website for their subsidiary company.
December 21, 2016 — How to grow from a one-man-band into an agency. Taking the leap and loving it.
Building a team, how, who and what to look out for
Attracting and retaining great clients
Selling professionally and effectively
Avoiding bad clients
Managing Projects effectively
Developing a culture
Celebrate the wins
Learn from the mistakes
December 12, 2016 — In this talk, I will go through what a lot of developers haven’t thought about: what happens when you actually get customers. Sure, you’ve worked on your product very hard and you’re sure that it’s going to be very good for a lot of people, but have you considered how to respond to complaints? Do you have a crisis plan ready, or are you winging it? Doing customer support well is down to preparation, and I’ll be telling you how.
I’ll mainly discuss the importance of synchronous communication across platforms, and how to achieve this. It comes down to three different areas:
1. Tone of voice
2. Choice of platform
3. Rules of engagement (how do we, as a company, deal with things)
December 5, 2016 — Pro bono work is fun and rewarding. It is also a great way to level up your WordPress prowess and reputation, either as a freelance developer or as part of a digital agency. When you give back to society, you receive back as much, if not more.
In this talk, you will find real world examples of pro bono dev projects I’ve done over the years, how they solve different set of problems for the beneficiaries, and how they level up my skill set as a web designer and developer. I will also share some of the other good things I’ve gained by doing it, and it’s not just about having a better-looking portofolio.
So, whether you’re a seasoned pro or just a starting out WordPress professional, you’ll probably end up having plenty of good reasons to do pro bono work from time to time for the personal, professional and social benefits it brings.