‘Business Strategy’ Videos

  • Weniger Reibung, mehr Wirkung: Deine Werte als Business-Kompass

    WordCamp Mannheim 2026Speaker: Nicole Steindorf-Rentzsch

    July 4, 2026 — Wer seine Werte kennt, trifft bessere Entscheidungen: bei der Kundenauswahl, beim Aufbau des eigenen Teams und bei der Frage, wie man sich und sein Business nach außen positioniert. Klingt einfach, ist es aber nicht… Solange man nicht weiß, wie man die eigenen Werte wirklich findet. Die meisten von uns kennen ihre Werte nicht so gut, wie sie denken. Die Folge: Entscheidungen fallen schwer und werden aufgeschoben, Kunden verursachen Bauchschmerzen, und das eigene Business fühlt sich irgendwann fremd an.

    In meinem Vortrag zeige ich dir:
    Zwei wissenschaftsbasierte Methoden, um deine echten Kernwerte zu entdecken
    Konkrete Beispiele für gelebte Werte aus meinem Arbeitsalltag als Website Projektmanagerin
    Drei Business Felder, in denen du deine Werte sofort einsetzen kannst: Kundenentscheidungen, Positionierung und Teamkultur

    Für Freelancer*innen, Agenturen und alle, die noch nicht wissen, was ihre Werte wirklich für ihr Business leisten können – aber es herausfinden wollen.

    Presentation Slides »

  • You’re optimizing the wrong things

    WordCamp Asia 2023Speaker: Thijs de Valk

    September 30, 2023 — There is so much to know these days. And so much to track. So much to test. Big companies have made it seem so easy to just “buy” traffic and customers. We’re slowly becoming blind to what it actually is that builds great businesses. It is not you testing the emoji in that subject line of your newsletter. Nor is it the amount of money you spend on advertising.

    Everyone is leaking energy, time and resources focusing on, and optimizing, the wrong things. In this talk, I’ll show you what it is you should be focusing on, and what you should be optimizing. Time to get that energy and those resources back and spend them on the things that will make your business thrive!

  • Roberto Miralles: Pon en marcha tu negocio internacional con WordPress

    WordCamp Venezuela 2021Speaker: Roberto Miralles

    May 8, 2021 — ¿Te gustaría dedicarte al diseño y/o desarrollo web para WordPress a nivel internacional y elegir dónde quieres vivir?

    Presentation Slides »

  • Kori Ashton: Improving Your Business Model for Freelancers and Small Businesses

    WordCamp San AntonioSpeaker: Kori Ashton

    January 18, 2021 — This talk explains seven steps to sustainability that Kori Ashton learned in her time as the co-founder and CEO of a WordPress shop. Her business grew from couches to a full crew to acquisition in five years. She shares key concepts for driving sales, improving processes, and increasing margins.

  • Tonia Myers: What’s In Your Hand

    WordCamp Birmingham 2019Speaker: Tonia Myers

    May 1, 2020 — The need to have multiple streams of income and how to use what you already do and how to create other streams of income from it.

    This talk will provide you with ideas and strategies to branch out and up in your current business or business you desire to create.

    Presentation Slides »

  • Nathan Ingram: Growing Your Business While You’re Busy with Client Work

    WordCamp Atlanta 2019Speaker: Nathan Ingram

    July 1, 2019 — In the life of most WordPress business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.

  • George Stephanis: Don’t Go Chasing Waterfalls

    WordCamp Lancaster 2019Speaker: George Stephanis

    June 2, 2019 — All too often, we let our eyes get too big for our stomachs — technologically. We over buy, over plan, over work, and then things fall apart. In this talk, you’ll understand the advantages to starting small, growing slowly, and how this can better prime you for success.

  • Tammy Finch: Managing Your Online Reputation

    WordCamp Seattle 2016Speaker: Tammy Finch

    August 7, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. On the Internet, a positive reputation can take you farther than ever… and a few bad reviews can sink your sales overnight.

    In this short workshop, experienced online marketing coach Tammy Finch is going to show you:

    How to monitor reviews and respond to negative feedback
    How to manage (and separate) your personal and professional personas
    How to use social media profiles and other digital tools to get feedback from buyers
    This should be considered a must-attend session for any marketer or business owner.

    Presentation Slides »

  • Steve Zehngut: You Need To Learn To Sell To Strangers

    WordCamp San Diego 2017Speaker: Steve Zehngut

    May 14, 2017 — In this business track session, Steve will share insights from more than twenty years running Zeek. His core message? No matter how big your “tribe” is, your success will require one more item: You need to learn to sell to strangers.

  • Jennifer Bourn: You Need A Break To Get Things Done

    WordCamp San Diego 2017Speaker: Jennifer Bourn

    May 14, 2017 — In this business track session, Jennifer will share insights from decades of experience. Her core message? No matter how many all-nighters you pull, without rest you’ll fail. You need a break.