Leading with Cultural Intelligence – strategies for breaking the invisible boundaries of global business

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October 13, 2023

Cultural Intelligence (CQ) is the capacity to work with people who are not like you.

The business ecosystem around WordPress is multicultural and distributed.

While global business speaks English, it can be challenging to understand what others are trying to communicate. Remote companies operating in different regions often struggle to effectively implementing practices that work well for everyone.

How do you navigate the minefield of culture-based misunderstanding?

This talk identifies some of the big invisible boundaries of global business and suggests ways to bridge them.

The presentation is based on the experience of a former Make WordPress rookie who joined the Polyglots team consisting of 20 000 contributors speaking 200 languages, and then found herself resource managing a team of 50 engineers and project managers across APAC, Americas, and EMEA.

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WordCamp Asia 2023 55


Petya Raykovska 33


Business 413
Communication 37


English 10266

MP4: Low, Original
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