August 31, 2017 — One can have many reasons to form a WordPress agency. At required+ we didn’t think about becoming an agency in the first place. Initially we teamed up to build an online platform that scratched an itch in all of us, we simply wanted to try and prove a point with the idea we had. All of a sudden we were running a thriving job board for the Swiss web industry and had a beautiful side project to work on. In order to keep our creative freedom and sovereignty, we didn’t want to take money from venture capitalists or investors. Therefore we came up with a concept to keep us going while allowing space for our individual lifestyles. We started to take on interesting client projects, this way we continued to build interesting sites & apps. I would like to talk about our journey with Freshjobs.ch – a job board for Swiss web professionals. The talk is intended to be a business talk. I’m going to share our experience in designing & building an online platform on top of WordPress. I’ll share some secrets and learning from running & maintaining it for about 5 years now.

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August 30, 2017 — In this talk I will discuss:
– How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
– How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
– How to conservatively project hires of the employee, # 4-6 as well as future hires #7-12.
– How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
– How to adjust projections (free v premium) as your business matures

August 30, 2017 — Prednáška o mojej ceste realizácie svojho potenciálu cez realizáciu vlastného Blogu a budovanie novej značky Powerlogy.

Chcem vám odovzdať princípy úspechu a jasne definovať kľučové dôvody väčšinového neúspechu!

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August 30, 2017 — Zrejme neexistujú dva úplne rovnaké projekty. Ak však budujete ten svoj a jeho základom je WordPress, s vysokou pravdepodobnosťou zakopnete o rovnaké kamene ako my pri budovaní portálu Startitup.sk.

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August 30, 2017 — Blogging can be one of the best methods for driving inbound leads into your business. Yet, the biggest challenge many small business owners face is not whether they need a blog, but how to build a blog that brings in business.

August 30, 2017 — “I failed at freelancing because I made sure I was compensated properly and stayed on top of my finances.” – No one ever

More and more people try freelancing but many never make it: not because they do bad work, but because they fail at running a business. Most of the mistakes are self-inflicted and can be avoided. This talk covers the three keys to freelancers’ long-term success: 1) Staying on top of the finances, 2) Taking care of one’s self and 3) Understanding when to pay a pro.

The talk will empower aspiring and current freelancers by giving them the tools to avoid the pitfalls and come out on top.

August 29, 2017 — Whether you’re freelancing, working for a firm, or you own a small business, working with the public can be tough, especially when your clients lack tech smarts. Finding clients is hard enough; knowing when a working relationship should be let go can be excruciating. In this presentation, I’ll go over some of the signs to look out for with problem clients, how to rebuild relationships when possible, and how to know when to let go.

August 17, 2017 — Your clients aren’t clients. They aren’t partners. They aren’t customers. They’re your GUESTS. And you’ve invited them into your magical world of WordPress where impossible things happen and there’s an entirely new language to learn. Let’s talk about practical real-world examples of how making them feel welcome and giving them a better experience can have an unbelievably positive impact on your business and our community.

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August 16, 2017 — Are you having trouble growing your freelancing business into a full-blown agency? I was too! The average web design business has 1.4 employees which means the vast majority are solo-preneurs. In other words, it’s hard to grow a web design business!

But in 2013, I made a few significant changes to my strategy that paid off big and allowed me to go from struggling freelancer to 7-figure acquisition in just 3 years – starting from scratch with a completely new brand.

In this presentation you’ll learn:

The benefits of selecting a niche (niching up has many marketing and sales advantages)
How to position yourself in the market (decisions on what services you offer and your pricing have a huge effect)
How to productize your service for maximum efficiency (increasing your efficiency allows you to scale)
Acquisition “gotchas” (do you know the best entity structure for a web design agency acquisition?)

August 12, 2017 — My experience has been that designers/agencies face two business oriented challenges that they fail to address, often because of a closed lens around what is possible. In other words, they aren’t aware that these options can greatly help their businesses and these partnerships are super easy to form. – Selling alone – I spend much of my day linking agencies with clients to sell projects together. Our clients need designers and often don’t know where to turn. Designer/agency clients need hosts, ad providers, marketers, etc. and again often don’t know where to turn. Selling in tandem increases both stickiness and value for all parties involved. – Building something amazing then turning it over to an unknown hosting or adtech provider. I liken this to building an awesome sports car and then leaving to chance that the owner will park it out on the street with no protection from the elements. This presentation is a vendor-agnostic look at how designers/agencies can increase their opportunities, deliver greater lifetime value to their clients, and insure that their hard work isn’t neglected after a site is finished by partnering with other providers. It also touches on how to choose providers/partners where there is a true synergy and sharing of interests. Thank you for your consideration. I’m excited about the opportunity to help WordPress professionals explore new ways to grow their businesses!