‘communication’ Videos

  • Mike Kirby: Winning Hearts and Minds - Effective communication throughout a website redesign

    Mike Kirby: Winning Hearts and Minds – Effective communication throughout a website redesign

    WordCamp Portland ME 2018Speaker: Mike Kirby

    February 2, 2019 — In 2014, The University of Maine determined that umaine.edu needed to be taken to the next level. A year later, a robust new website was launched to coincide with the incoming class and our 150th year celebrations. This session details the journey between these two points, and how we avoided common pitfalls in website redesign projects affecting hundreds of content contributors and their individual websites.

  • Laura Bosco: How to Improve Any Web Project with Communication

    Laura Bosco: How to Improve Any Web Project with Communication

    WordCamp Birmingham 2018Speaker: Laura Bosco

    January 3, 2019 — Project communications are tricky. That’s the bad news. The good news is you don’t have to figure it all out from scratch. I’ll share templates, email examples, and communication cheatsheets that’ll help you run your next project with confidence. All you have to do is listen.

    Warning: May improve project outcomes.

  • Jennifer Bourn: Clarity Breeds Opportunity - Brand Communication Tactics Workshop PART 1

    Jennifer Bourn: Clarity Breeds Opportunity – Brand Communication Tactics Workshop PART 1

    WordCamp Seattle 2017Speaker: Jennifer Bourn

    June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

    Presentation Slides »

  • Jennifer Bourn: Clarity Breeds Opportunity - Brand Communication Tactics Workshop PART 2

    Jennifer Bourn: Clarity Breeds Opportunity – Brand Communication Tactics Workshop PART 2

    WordCamp Seattle 2017Speaker: Jennifer Bourn

    June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

    Presentation Slides »

  • Ashleigh Axios: Design and Authentic Communication

    Ashleigh Axios: Design and Authentic Communication

    WordCamp Albuquerque 2018Speaker: Ashleigh Axios

    February 20, 2018 — Join Ashleigh Axios for behind-the-scenes insights into how communication design and community building were developed in-house at 1600 Pennsylvania Avenue during the Obama administration. Ashleigh will show-and-tell how her small design team transformed daunting challenges into successful digital campaigns. Behind the projects, hear her team’s scalable tactics for tackling limited resources, overcoming impossibly quick timelines, and experimenting while in the public spotlight.

  • Phil Ward: Coding your career

    Phil Ward: Coding your career

    WordCamp Brighton 2017Speaker: Phil Ward

    February 19, 2018 — Digital is constantly changing and that means that developers have to change as well. With so many different possibilities, how do you build a rewarding career for yourself? Where do you even start?

    This talk will explore how to find out the things you’re really interested in when it comes to your job, create a personal learning plan, and market those skills in a way that demonstrates value to employers. Focusing on aspects like carving your own niche and being able to communicate your expertise in a way that people can understand!

  • Jevgenijs (Jeff) Tihonovs: Communication across generations

    Jevgenijs (Jeff) Tihonovs: Communication across generations

    WordCamp Riga 2017Speaker: Jevgenijs (Jeff) Tihonovs

    December 20, 2017 — Currently, there are 3 most economically active generations out there. X’es, Y’es and Z’s. Every generation is used to their preferred communication method and that becomes an issue for the whole corporate website community. I talk about several methods on how to combine various communication methods in one website and connect virtual world with real.

  • Toms Vārpiņš: The Benefits of Messaging

    Toms Vārpiņš: The Benefits of Messaging

    WordCamp Riga 2017Speaker: Toms Vārpiņš

    December 7, 2017 — A common issue businesses have with their customers is miscommunication or to be more precise lack of understanding what customers actually want. The presentation focuses on identifying the problem audience has and how to solve it in a manner that makes sense.

  • Laura Willis: Creating A Powerful Personal Brand For Connection, Communication & Success

    Laura Willis: Creating A Powerful Personal Brand For Connection, Communication & Success

    WordCamp Rhode Island 2017Speaker: Laura Willis

    October 17, 2017 — Are you ready to take your next step? Do you want to have a competitive edge? Do you want to do more work that you love and have more success while doing it?

    Learn how uncovering your personal brand can have a direct impact on getting more of what you want; it’s a combination of art and science.

    In this interactive, hands-on workshop with Laura Willis you’ll learn:

    What a personal brand is and why it’s important
    Why passion is critical and contagious
    Who your “target audience” is and the value you bring to them
    Identify how you “show up” and the perception you create
    Understand the science and power of connection and how it works
    Where it fits into all of your communications
    When you uncover your authentic personal brand, you get clearer about the vision you have for your life, how you want to live it and achieve it.

  • Laura Willis: Creating Your Personal Brand - The Power of Connection and Communication for Success

    Laura Willis: Creating Your Personal Brand – The Power of Connection and Communication for Success

    WordCamp Boston 2017Speaker: Laura Willis

    August 16, 2017 — Are you ready to take your next step, and want to have a competitive edge? Do you want to do more work that you love, and have more success while doing it? Do you want to thrive in your current job? Learn how uncovering your personal brand can have a direct impact on getting more of what you want – it’s a combination of art and science.

    In this interactive session you’ll learn:

    What a personal brand is and why it’s important
    Why passion is critical – and contagious
    Who your “target audience” is and the value you bring to them
    Identify how you “show up”and the perception you create
    How to apply the science and power of connection
    When you uncover your authentic personal brand, you get clearer about the vision you have for your life, how you want to live it and achieve it.