‘communication’ Videos

  • William D. Jackson: Use WordPress to Amplify Your Authentic Voice In The Pandemic

    WordCamp Rochester, WordCamp Rochester 2020Speaker: William Jackson

    October 20, 2020 — WordPress helps in changing and empowering the way we engage, interact, and inspire others. Content needs to be communicated with authentic voices that have authority on digital platforms and beyond. If you are going to share your voice, where do you start? How should you think about the way your content influences other people? And how do you find your authentic voice?

  • Laurie Michel: Et si l’échec était la clé du succès ?

    WordCamp Montreal 2019Speaker: Laurie Michel

    December 26, 2019 — Que ce soit en communication, en web, en affaire, nous avons tous un but commun : réaliser notre objectif. La finalité peut diverger en fonction de nos responsabilités: augmenter la notoriété de sa marque en marketing, motiver son équipe pour augmenter son chiffre d’affaire de X %, créer un site web qui va aller au-delà des attentes de son client. Mais des obstacles peuvent parfois se dresser sur la route et les franchir n’est pas toujours facile ou réalisable. Et si la clé du succès c’était la manière dont on réagit face à l’échec ? Et si, pour arriver au sommet, nous devions remettre en question notre comportement face aux erreurs de parcours ? Et si nous avions besoin de la critique pour nous améliorer constamment ? Laurie donnera, de par son expérience d’ancienne athlète de haut niveau et son expertise en marketing à l’internationale, des pistes de réflexion sur comment les difficultés doivent finalement être utilisées comme un levier pour votre carrière et vos projets afin d’aller continuellement de l’avant.

    Presentation Slides »

  • Mike Kirby: Winning Hearts and Minds – Effective communication throughout a website redesign

    WordCamp Portland ME 2018Speaker: Mike Kirby

    February 2, 2019 — In 2014, The University of Maine determined that umaine.edu needed to be taken to the next level. A year later, a robust new website was launched to coincide with the incoming class and our 150th year celebrations. This session details the journey between these two points, and how we avoided common pitfalls in website redesign projects affecting hundreds of content contributors and their individual websites.

  • Laura Bosco: How to Improve Any Web Project with Communication

    WordCamp Birmingham 2018Speaker: Laura Bosco

    January 3, 2019 — Project communications are tricky. That’s the bad news. The good news is you don’t have to figure it all out from scratch. I’ll share templates, email examples, and communication cheatsheets that’ll help you run your next project with confidence. All you have to do is listen.

    Warning: May improve project outcomes.

  • Jennifer Bourn: Clarity Breeds Opportunity – Brand Communication Tactics Workshop PART 1

    WordCamp Seattle 2017Speaker: Jennifer Bourn

    June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

    Presentation Slides »

  • Jennifer Bourn: Clarity Breeds Opportunity – Brand Communication Tactics Workshop PART 2

    WordCamp Seattle 2017Speaker: Jennifer Bourn

    June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

    Presentation Slides »

  • Ashleigh Axios: Design and Authentic Communication

    WordCamp Albuquerque 2018Speaker: Ashleigh Axios

    February 20, 2018 — Join Ashleigh Axios for behind-the-scenes insights into how communication design and community building were developed in-house at 1600 Pennsylvania Avenue during the Obama administration. Ashleigh will show-and-tell how her small design team transformed daunting challenges into successful digital campaigns. Behind the projects, hear her team’s scalable tactics for tackling limited resources, overcoming impossibly quick timelines, and experimenting while in the public spotlight.

  • Phil Ward: Coding your career

    WordCamp Brighton 2017Speaker: Phil Ward

    February 19, 2018 — Digital is constantly changing and that means that developers have to change as well. With so many different possibilities, how do you build a rewarding career for yourself? Where do you even start?

    This talk will explore how to find out the things you’re really interested in when it comes to your job, create a personal learning plan, and market those skills in a way that demonstrates value to employers. Focusing on aspects like carving your own niche and being able to communicate your expertise in a way that people can understand!

  • Jevgenijs (Jeff) Tihonovs: Communication across generations

    WordCamp Riga 2017Speaker: Jevgenijs (Jeff) Tihonovs

    December 20, 2017 — Currently, there are 3 most economically active generations out there. X’es, Y’es and Z’s. Every generation is used to their preferred communication method and that becomes an issue for the whole corporate website community. I talk about several methods on how to combine various communication methods in one website and connect virtual world with real.

  • Toms Vārpiņš: The Benefits of Messaging

    WordCamp Riga 2017Speaker: Toms Vārpiņš

    December 7, 2017 — A common issue businesses have with their customers is miscommunication or to be more precise lack of understanding what customers actually want. The presentation focuses on identifying the problem audience has and how to solve it in a manner that makes sense.