December 11, 2021 — This talk shares experiences from the WordCamp Japan 2021 organizing effort as a way of illustrating the relationship of community building and communication.

March 29, 2021 — Learn how to encourage participation and engagement through horizontality, openness, and transparency.

October 20, 2020 — WordPress helps in changing and empowering the way we engage, interact, and inspire others. Content needs to be communicated with authentic voices that have authority on digital platforms and beyond. If you are going to share your voice, where do you start? How should you think about the way your content influences other people? And how do you find your authentic voice?

December 30, 2019 — In this session, we will discuss translating WordPress verbiage into English so you can communicate between client and designer/developer. Communication is key when collaborating on a project with someone else whether you are the client or the one building the solution.

Topics Included:

Translating features as benefits
Translating common WP terms into client friendly terms
Breaking the technical communication barrier

Presentation Slides »

December 26, 2019 — Que ce soit en communication, en web, en affaire, nous avons tous un but commun : réaliser notre objectif. La finalité peut diverger en fonction de nos responsabilités: augmenter la notoriété de sa marque en marketing, motiver son équipe pour augmenter son chiffre d’affaire de X %, créer un site web qui va aller au-delà des attentes de son client. Mais des obstacles peuvent parfois se dresser sur la route et les franchir n’est pas toujours facile ou réalisable. Et si la clé du succès c’était la manière dont on réagit face à l’échec ? Et si, pour arriver au sommet, nous devions remettre en question notre comportement face aux erreurs de parcours ? Et si nous avions besoin de la critique pour nous améliorer constamment ? Laurie donnera, de par son expérience d’ancienne athlète de haut niveau et son expertise en marketing à l’internationale, des pistes de réflexion sur comment les difficultés doivent finalement être utilisées comme un levier pour votre carrière et vos projets afin d’aller continuellement de l’avant.

Presentation Slides »

February 2, 2019 — In 2014, The University of Maine determined that umaine.edu needed to be taken to the next level. A year later, a robust new website was launched to coincide with the incoming class and our 150th year celebrations. This session details the journey between these two points, and how we avoided common pitfalls in website redesign projects affecting hundreds of content contributors and their individual websites.

January 3, 2019 — Project communications are tricky. That’s the bad news. The good news is you don’t have to figure it all out from scratch. I’ll share templates, email examples, and communication cheatsheets that’ll help you run your next project with confidence. All you have to do is listen.

Warning: May improve project outcomes.

June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

Presentation Slides »

June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

Presentation Slides »

February 20, 2018 — Join Ashleigh Axios for behind-the-scenes insights into how communication design and community building were developed in-house at 1600 Pennsylvania Avenue during the Obama administration. Ashleigh will show-and-tell how her small design team transformed daunting challenges into successful digital campaigns. Behind the projects, hear her team’s scalable tactics for tackling limited resources, overcoming impossibly quick timelines, and experimenting while in the public spotlight.