August 5, 2019 — Nessa palestra vou dar dicas importantes para criação de conteúdo textual com enfoque em SEO usando princípios básicos de planejamento à escolha de dos temas.

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August 5, 2019 — You know the cliche about the reign of content- especially for search engine success- so I won’t repeat it. The problem: you have a boring business and can’t write content. Or, maybe, you are unable to get any of your content approved by difficult brand managers or lawyers.

Let me show you my process for coming up with topics for impossible companies and boring topics. I’ll show you strategies to get this content approved- by even the most persnickety members of your team. I’ll even give you some tips to make sure this content helps grow your SEO campaign in a way you never thought you’d see. As a bonus, I’ll help you produce content that will stand the test of time- even as Google moves toward voice searches.

Takeaways:

What makes content “good”?
Strategies to overcome boring industries or topics
Strategies to overcome difficult (legal/regulative) topics

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July 13, 2019 — Nesta palestra é abordada a importância de um projeto de conteúdo, como ele se alinha estrategicamente com os objetivos do seu negócio, como você deve avaliar os resultados dessa estratégia e como você pode aperfeiçoá-la de acordo com particularidades da sua empresa.

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July 12, 2019 — ในยุคที่ยาวไปไม่อ่าน และสื่อ Social Media ก็ไม่เอื้อต่อการทำเนื้อหาขนาดยาว การทำเนื้อหาประเภท Longform จึงมีความท้าทายมาก ซึ่งทีมงานได้ใช้ WordPress และการสร้าง Effect ต่างๆ มาช่วยให้เกิด Longform Content ที่สวยงาม ผลคือมีผู้อ่านในเนื้อหายาวนานขึ้นกว่า 300%

June 25, 2019 — Whether you’re running a business or a blog – relevant, timely and remarkable content can create a magical experience for your audience.

Creating content that creates magic is a 3 step process:
1. Understanding your audience’s problems
2. Creating unique content that solves your audience’s problems
3. Putting content in front of your audience

During this talk, I’ll discuss these 3 steps with real-life examples.

June 10, 2019 — Laura talks about content design as part of the design process:

– Why and when you need a content designer
– What content a designer brings to the design process
– What are the benefits for the client/team/product

Since the content design is still a bit rare or a new thing in Finland and the Nordics, she’s also going to talk about what is needed to become a content designer and how content is and can be part of agile development.

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June 10, 2019 — Our lightning talk speakers answer questions after presenting.

Content Strategy in a Gutenberg World

Getting Into Position Zero – How to Leverage Content to Rise Above the Competition

Killer Keywords: How to Write Content for Both Humans and Search Engines

June 10, 2019 — Did you know your website can rank better than #1 in Google? You’ve probably noticed answers to your searches appearing directly in Google. That’s called position zero. Learn how to leverage your content to rise above the competition and achieve position zero results. I’ll share a 4 step process you can apply to your content marketing efforts to leap to the top of Google.

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June 6, 2019 — Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

Presentation Slides »

June 5, 2019 — Have you ever had a situation where you needed the same content on multiple websites, with just one place to edit it? Maybe in a network of WordPress sites?

In this talk I will outline how we built a content syndication system for a network of WordPress sites, meaning that content required on all sites could be edited once and deployed out to one or all of the thousands of sites in the network.

I will talk about the technologies we used to accomplish the task, the development challenges that were involved and how we overcame them.

These systems are great for businesses which have lots of divisions, regions or franchises which need the same default content on each site.