March 7, 2015 — Boah WordPress, du nervst ey! – Szenen einer Ehe

March 6, 2015 — WordPress im Einsatz für den Kunden – wann und wie ist es ratsam, wann vielleicht eher doch nicht? Wie mache ich es dem unsicheren Kunden schmackhaft, wie kann ich ihm die Angst vor dem “kleinen Blog-System” nehmen?

November 14, 2014 — Lighting Talks: Blogger Basics
Is shopping on your site user friendly? Are you losing people because your checkout process is too complicated. Creating a delightful shopping experience can increase your sales by more than 50% and build customer loyalty. Whether you’re a blogger looking to generate more revenue for your writing or selling products, Pamelaexplains how to increase the income on your site by creating a great user experience.

November 4, 2014 — Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we are going to see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution.

We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.

Presentation Slides »

November 4, 2014 — In a world where web design can quickly turn to web decoration, designers are problem solvers who must not only lead clients through the creative process, but protect the integrity of the solutions they deliver. With an abundance of options readily available to add to a site at any time, it is imperative that designers step up and become the voices of, and champions for purpose driven design, where each element has a specific purpose and only the elements needed to compel action are included. No more, no less.

October 20, 2014 — We all start somewhere when it comes to running our own business. But if we’re like everyone else, we discover we’re either too professional or not professional enough. Either way, the result is the same: lost profits. Come hear how to protect against it.

August 21, 2014 — Your About page isn’t about your products and services; it’s not even about you. It’s about your customers and how you can solve their problems.
In this session we cover:
About Page Essentials that will make your customers like and trust you.
How to Use Your About Page as a magnet to capture leads you may have missed
The most common mistakes people make with their About Pages and How to Avoid them
The little known secret about Author Bios that most people miss
Making life all easier with WordPress Author Plugins
Come ready to take notes because we will be covering both practical application and theory!

Presentation Slides »

August 17, 2011