August 6, 2018 — We all want our sites to convert, but that doesn’t always happen the way we want it to. The way you present the information on the site is a big factor in conversion. Between design and copy, it can be hard to determine what will convert. This is where A/B testing can help you find what your audience actually wants. Join me as we learn how to A/B test our WordPress sites and experiment with your design to increase your conversion.

August 6, 2018 — We all want our sites to convert, but that doesn’t always happen the way we want it to. The way you present the information on the site is a big factor in conversion. Between design and copy, it can be hard to determine what will convert. This is where A/B testing can help you find what your audience actually wants. Join me as we learn how to A/B test our WordPress sites and experiment with your design to increase your conversion.

July 17, 2018 — What is the internet like when you look at it from a receivers’ point of view? It’s a fundamental value of the internet that everyone from everyone can access the contents in any form, any time they need to. In this session Sachi is going to share the points you need to know, from design and visual perspective, to deliver the contents and your publishing to everyone.

WordPress はインターネットで情報発信をする自由とパワーをわたしたちに与えてくれるツールです。では、情報を受け取る側から見るとどうでしょう。世界中の誰もが好きなときに好きな場所で好きな形式で情報にアクセスできることは、ウェブの本質的な特性のひとつです。

本セッションでは、あなたの発信を一人でも多くの人に届けるために、ビジュアルデザインやコンテンツ制作をする上で気をつけたいポイントを紹介しながら、ウェブアクセシビリティはじめの一歩を応援する内容をお届けします。

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July 15, 2018 — According to the U.S. Department of Education and the National Institute of Literacy, 21 percent of adults in the U.S. read below a 5th grade level. While we are making great strides towards a web that is accessible to everyone, this population still remains largely under-served. How can we modify our understanding of “digital a11y” to include users with literacy challenges? This session will begin with a broad discussion of accessibility, for those who may be new to the topic, and then move into what we can do to meet the needs of specific users, with a focus on those who can’t read, read poorly, or read English as a second language. Participants will engage in a series of exercises designed to illustrate the importance of website accessibility, build empathy and understanding for multiple user communities, and develop skills to make more useful websites.

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July 8, 2018 — What are the little blocks made of? In this deep dive into Gutenberg’s design patterns, we’ll start looking at existing Gutenberg blocks, taking you through the design patterns used. From there, you will learn how to harness these patterns and use them to create your own blocks. Learn how to design a block the right way, and build on the strong design foundations within Gutenberg.

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July 8, 2018 — In this talk we will provide context of the evolution of the web as related to the support of progressive technologies by the platform and describe how such progressive technologies can be integrated with WordPress themes. We will also showcase a beautiful and highly- performant progressive WordPress theme, demonstrating important aspects of the team such as: (1) Gutenberg integration; (2) Adoption of coding and performance best practices; (3) theme scoring on the Tide “scale”; (4) AMP compatibility; and others.

July 7, 2018 — For creatives and UX enthusiasts, methodologies such as ‘Design Thinking’ help us break down the challenges of a brief and systematically build an approach that greatly improves the chance of success. The 5 stages of ‘Design Thinking’ (Empathise, Define, Ideate, Prototype and Test) offer a well ordered approach, however it can sometimes leave a hole when it comes to the moment of inspiration. This talk is a deep dive into the ‘Ideate’ stage. Exploring the origin of inspiration, mind-mapping, collaboration and problem solving. Expect to see some beautiful examples of design in practice and learn how some of the best designers in WordPress approach the ideation process.

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July 6, 2018 — Every decision we make is one made on behalf of your user. How do we know the decisions we make are the right ones? It is time we initiate a conversation: About where we are and where we want to go, about how we define and measure goodness and rightness in the digital realm, about responsibility, about decisions and consequences, about building something bigger than our own apps. It is time we talk about the ethics of web design. This talk introduces a method for ethical decision making in web design and tech. Rather than a wet moralistic blanket covering the fires of creativity, ethics can be the hearth that makes our creative fires burn brighter without burning down the house.

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July 6, 2018 — When you look back at the history of WordPress, what distinguished WordPress was an emphasis on design. As the years passed, the definition of design changed and WordPress fell behind. How can WordPress leap ahead? The answer is inclusive design.

July 5, 2018 — The design of a website can support, but also hinder the accessibility of the site. In this taIk I would like to show the most common problems in the web in terms of accessible design and give an overview over good practices and also over potential conflicts between different accessible needs and how to deal with them.

In the talk I will show you tools and resources to that will help you to design accessible websites and also how to integrate accessibility from the beginning into the design process.

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