March 30, 2020 — Learn design techniques that can help you achieve more conversions/sales! You created a website with impressive functionality, extremely valuable content, and the solutions to the huge issues that keep your clients up at night. Why aren’t more of your visitors staying longer, clicking through your site, and acting on your Calls-­to-­Action? Maybe the design conveys something different, contradictory, or incomplete. Good design facilitates reading, understanding, quick skimming, ease of use, mood, and aspiration. Discover how shapes, colors, contrast, and organization with your message and brand influences users’ perceptions and actions.

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March 30, 2020 — Most website owners want to make money with their websites by selling more products, getting more paying customers, and branding their businesses more effectively. The problem is that most websites miss great opportunities to convert visitors into paying customers. This session shows how to make simple, but powerful web design changes to our WordPress websites and blogs to engage our customers, subscribers, and repeat visitors. We also learn how to keep people on our websites longer and lower the bounce rate. I reveal the secrets to leveraging Google Analytics’s bounce rate to improve online sales.

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February 20, 2020 — Las decisiones que tomemos en cuanto a la tipografía de nuestra web van a afectar —positiva o negativamente— a la tasa de conversión y a los beneficios que obtengamos.

Cada tipografía tiene su personalidad propia e influye en la percepción que nuestros clientes tienen de nuestra marca: sutilmente, transmiten una amplia gama de sentimientos y emociones.

Veremos ejemplos de percepciones que se suelen asociar a los tipos de letra más conocidos, los factores que tenemos que tener en cuenta al seleccionar una tipografía, cómo combinar tipografías, y qué son las fuentes variables, entre otros temas.

Así, podrás decidir cuál es la tipografía que más encaja con lo que quieres comunicar en tu web y mejorar así la experiencia de usuario de tus clientes para generar más ventas.

Ponente
Ana Cirujano

Co-organizadora de esta meetup de WordPress Torrelodones.

Diseñadora visual y de interacción.

Mis especialidades son la tipografía responsive, el branding y el desarrollo de proyectos web con WordPress.

Me apasiona la comunicación clara y soy una entusiasta de la ortotipografía. Por mi experiencia como diseñadora editorial, mi ambición es trasladar al diseño web todas las buenas prácticas de la tipografía. Y que algún día las webs estén tan bien diseñadas como cualquier libro.

Puedes ver mis últimos proyectos en http://www.anacirujano.com. Lo cuento todo en el podcast y canal de YouTube http://www.unbilleteachattanooga.com.

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January 15, 2020 — Aku buntu! Perlukan Design Baru Tapi Bagaimana By Muhammad Johar Jaafar. As a designer or developer. You may or you may not encounter design inspiration problem. But it does happen in our daily life as Web Developer who use WordPress.

This sharing session shared on how to get on path and acquire design inspiration, as well copy technique of getting similar website that we want.

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December 30, 2019 — As a fellow WordPress designer, I know how much time it takes to work with a client and get a website created. It can feel like an eternity with the initial consult, getting the pieces together, creating the rough draft to their requirements, presenting the rough draft, going back and forth with updates, and so on.

While there’s no cure to make all of this automated, there is a way to shave countless hours and throw remedial tasks out the window. In this talk, I’ll go over my approach to streamline the WordPress design process allowing you to be more efficient, build sites quicker, and even handle more clients.

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December 30, 2019 — Design systems can be complicated to think about at the best of times. Then, try adding a brand new content editor to the mix… what can go wrong? Take a 45 minute journey with Redstamp’s Matthew Brent, discovering the highs and lows of implementing a dynamic design system in Gutenberg.

November 14, 2019 — Design systems are so hot right now. And for good reason! They improve collaboration and creation amongst your crafters (designers, developers, product, and marketing alike). Despite popular belief, it’s more than just colors, fonts, buttons, and components – much more. In this session, we’ll learn how to think about design systems to explore how you can empower your teams to do what they do, but better (and faster)!

October 21, 2019 — Working remotely has many benefits but also some obvious and non-obvious challenges. Discussions about remote work also often tend to be generic, however each discipline require its own kind of variations, and design isn’t different.

A lot of the tools available to designers are meant to be used in person, but what if we happen to work remotely, or we want to switch a product team to being remote? How to build trust, gather feedback and craft a unified vision? This talk takes inspiration from some of the practices of Automattic’s teams to overcome some of the unique challenges of remote working.

These solutions will also be beneficial to any designer that desires to engage with open source projects, as they are by definition remote.

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September 12, 2019 — Let’s talk about some of the design trends that are popping up in 2018 and what these mean for you as a designer or developer. We will explore the use of video, responsive design and illustrations in web projects and the importance of selecting flexible themes for your projects.

August 6, 2019 — Typography is a pillar of good design. Good typography is legible. We’ll go over some of the design fundamentals for typography. Then, we’ll go over the concepts of fluid typography and using dynamic units to set your typestyles.

Takeaways:
Typography basics for legibility
Fluid web design
Differences in web and print typography