July 22, 2016 — You might have a newsletter signup box sitting on your website, or maybe just a nagging feeling that you should send out a newsletter to your customers — but you’re afraid your efforts might be wasted. Learn some quick tips about email marketing and get the confidence to push Send! I’ll talk about what makes email marketing an amazing tool for business, and you’ll get tips for structuring your email marketing program to be useful for your customers instead of “just another newsletter” cluttering their inbox.

Take aways:

– Why email is relevant to you and your customers.
– How to best take advantage of email.
– Tips for improving your email list, layout, and sending habits.

Presentation Slides »

May 12, 2016 — Kuinka voimme hyödyntää WordPressiä asiakkaan markkinoinnin ratkaisuissa mahdollisimman monipuolisesti sekä kuinka WordPress auttaa ja helpottaa markkinoinnin tekemistä.

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May 12, 2016 — Ako tvoriť obsah pre webový projekt, od analýzy kľúčových slov, cez formátovanie textu a paragrafov, nadpisov, interného a externého odkazovania, nofollow/dofollow odkazov, až po obrázky, videá, buttony a call-to-action prvky na webe. Spomeniem veci, ktoré možno viete, ale neviete, že sú dôležité, spomeniem veci, ktoré možno nepoznáte a môžu sa vám pri tvorbe vlastného obsahu hodiť a môžu hrať dôležitú úlohu pri boji s konkurenciou. Budem hovoriť z pohľadu človeka, ktorý vlastní stovku webov a živí ho affiliate marketing.

April 21, 2016 — All smart marketers know that building an email list is crucial for growing your business. In this presentation, Syed Balkhi, renowned online marketing expert, shares his top tips on how to grow your email list.

April 21, 2016 — Effizienz im Web mit WordPress: Wie Nicht-IT-Ler und Nicht-Redakteure mit schmalem Geldbeutel mittels WordPress effizient Content-Marketing und eCommerce betreiben können. Hierzu möchte uns Jochen die Einsatzmöglichkeiten von WordPress als CMS, Blog und Shop aufzeigen.

April 20, 2016 — Come hear five lessons on product marketing – specifically suggested and applied by the commercial plugin companies I’ve advised over the years.

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April 9, 2016 — Whether you’re a freelancer, an agency delivering services, or a product company – the reality is that you’re probably great at the technical side of your job. But being great at the tech side of WordPress work won’t necessarily get you more customers. It’s a different effort, with different required skills. Here are my observations from coaching WordPress companies over the last four years.

Presentation Slides »

April 6, 2016 — The visual design of a website is only half the job. The other half is the writing, which can engage and convert visitors if it’s done right — or push them away if it’s done wrong. Come find out why good marketing copy is just as much about the customer as it is about the company. Check out a slew of home page makeovers, to see how a creative treatment of a strategic message makes a business stand out. And uncover insights for making a genuine connection with those nice people who visit your (or your client’s) site.

Not a writer? Get helpful tips for working with copywriters.

Presentation Slides »

February 15, 2016 — A talk on how Anthropology and other human sciences can be applied to identifying customer journeys and improving customer experience as a whole. Marcela will focus on behavioural principles and how these are applied to marketing and user research projects.

January 22, 2016 — “愛知県一宮でのぼりや横断幕などの製造をしています。
ドメインもWEBサイトも無い中から、個人ブログの立ち上げからコーポレートサイトとブログサイトを立ち上げて、新規事業としてのオリジナルグッズ製造を拡大しています。

WEBでの営業活動が難しい下請け製造企業が、ブログを会社のポートフォリオサイトにして仕事が集まるサイトとして活用していく方法を公開したいとおもいます。
また中小企業が直面するWEB上のいろいろな問題や障害をWordPressを使ってどう守るのかも紹介します。”