September 29, 2015 — Taking a line from Alec Baldwin in Glengarry Glen Ross, the 1992 film depicting the struggles of real estate salesmen, Adam articulates the benefits of having an established sales process for your web agency. He’ll walk through the different activities involved with each stage of the sales process and show how to effectively engage your prospective buyers. Whether you’re a part of sales team at a large web agency, a one-person sales team at a small agency, or a freelancer trying to increase your close rate, this talk will be beneficial for you.

September 26, 2015 — The presentation would include my experiences with launching startups using WordPress through:

1. Easy website setup (best practices for hosting, WordPress install, security…)
2. Optimizing for search engines & people
3. Propelling ideas via blogging

September 19, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses why this happens and how a WordPress consultant can become a better marketer, more professional, more profitable.

Prerequisites:
It will be the natural evolution of my last year’s presentation about elements of growth. The presentation targets all the WordPress Freelance who are in the professional market.

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September 12, 2015 — Entre le marketing, les relations publiques, et le support client, la gestion de communauté demande un certain doigté et une certaine approche afin d’être profitable (que ce soit financièrement, stratégiquement, ou juste humainement). Au cours de cette présentation, je vous apprendrais à définir une stratégie de gestion de communauté, à créer un calendrier de publication, et comment optimiser votre présence sur les réseaux sociaux.

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September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…

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August 20, 2015 — This presentation converges marketing and design as it explains various goals of websites, a typical conversion path, what could cause error in that conversion path, and a few tools which can help collect data (which is ultimately how you show improvement.)

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July 26, 2015 — WordPress Meetup Potsdam 06/2015

July 7, 2015 — Do you have a product or service that is not getting traction? Ever wonder why certain products tend to get traction and become an industry standard? In this presentation, Syed Balkhi founder of several well-known companies shares his product launch and marketing techniques that will help you craft a marketing strategy that works for your business.

July 4, 2015 — Automated marketing is a key tool in managing shopping-cart abandonment. This talk steps you though developing and deploying automated drip and nurture campaigns.

Presentation Slides »

June 7, 2015 — Marketing yourself or your business can be really scary when you’re an introvert who is more comfortable in front of a computer than in front of real people.
There are a lot of introverted folks in the WordPress community looking for freelance jobs, employment, or quality contractors to hire, yet many of us feel scared, directionless, isolated, overwhelmed, and hungry for work.
I share my experience growing from a timid one-person freelance shop to a more confident team of nine great people, including practical tactics for in-person networking, working with freelancers, finding the right fit, and community participation.