‘pricing’ Videos

  • Larissa Sielichoff: Precificação em Negócios Digitais

    Larissa Sielichoff: Precificação em Negócios Digitais

    WordCamp Porto Alegre 2019Speaker: Larissa Sielichoff

    August 5, 2019 — Desenvolvimento de produto, equipe, personas, investimento: uma empresa gasta muito tempo tomando decisões.

    Mas gasta em média 6 horas para definir seu modelo de precificação.

    Em tempos de negócios digitais é essencial evoluir o mindset tradicional de Precificação para o elemento estratégico que ele pode ser.

    A palestra de Precificação em Negócios Digitais trata de posicionamento de mercado, de preço baseado em valor, e da pessoa mais importante na definição do seu preço: o seu cliente.

    Presentation Slides »

  • Dallin Harris: Selling and Pricing Interactive Services

    Dallin Harris: Selling and Pricing Interactive Services

    WordCamp Phoenix 2016Speaker: Dallin Harris

    October 28, 2016 — Pricing, estimating and setting proper up-front expectations with clients on interactive projects continues to be one of the biggest challenges agencies are facing today. In this session, we’ll explore the pros & cons of various billing models and root issues that cause problems in pricing & estimating processes. We’ll also take a look at how to position your services, set proper delivery expectations and how to set your build team up for success.

  • Tomaz Zaman: You Are Too Cheap

    Tomaz Zaman: You Are Too Cheap

    WordCamp Europe 2016Speaker: Tomaž Zaman

    June 30, 2016 — During their career, every freelancer develops their own strategies for pricing their services most often charging by the hour or per project. In this talk, Tomaz is going to highlight some of the mistakes we all do, that hurt is as individuals and as the industry as a whole.

    Presentation Slides »

  • Aleksander Kuczek: Fair pricing – czyli co naprawdę kupujesz placąc za szablony i pluginy

    Aleksander Kuczek: Fair pricing – czyli co naprawdę kupujesz placąc za szablony i pluginy

    WordCamp Krakow 2015Speaker: Aleksander Kuczek

    January 6, 2016 — Czy sprzedawanie pluginów i szablonów na licencji open source jest zgodne z prawem?
    Co tak naprawdę kupujesz placąc za szablony i pluginy?

    Presentation Slides »

  • Kirk Bowman: Four Steps to Determine Value and Start Pricing

    Kirk Bowman: Four Steps to Determine Value and Start Pricing

    WordCamp San Antonio 2015Speaker: Kirk Bowman

    February 25, 2015 — There are four core steps to learning to determine value and start pricing. In this session learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

    Presentation Slides »

  • Kirk Bowman: Four Steps to Determine Value and Start Pricing

    Kirk Bowman: Four Steps to Determine Value and Start Pricing

    WordCamp Dallas / Fort Worth 2014Speaker: Kirk Bowman

    October 30, 2014 — Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle.

    What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business.

    So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

    Presentation Slides »