January 20, 2020 — El objetivo de Google no es mostrar el contenido en base a unas palabras clave, es resolver la intención del usuario. Frecuentemente en una estrategia de marketing de contenidos cometemos el error de olvidarnos de la intención que tiene el usuario y centramos la creación de contenidos en base al análisis de palabras clave dando prioridad al volumen de posibles visitas que podemos tener.

January 15, 2020 — November 9th, 2017 – There are hundreds of platforms to use when it comes to building your website. So does it matter which platform you use? The answer is yes- it does matter. So in this presentation I would like to go over key benefits and differences that make WordPress stand apart from other platforms and how does it work when it comes to Search Engine Optimization and setting you site up for success.

January 15, 2020 — Cosa significa veramente fare SEO? Come farla in maniera efficace? Esistono molti falsi miti e false best practices che non portano risultati e possono addirittura danneggiare il posizionamento e le vendite del sito. L’ottimizzazione è un processo complesso e non è sufficiente utilizzare qualche plugin per ottenerla. In questo workshop vedremo quali sono gli interventi che portano veramente risultati e come applicarli al meglio su WooCommerce, con e senza l’ausilio di plugin, in modo da ottenere un ecommerce pronto per scalare le classifiche di Google e vendere di più.

January 14, 2020 — I’ve been blogging for 8 years and I have learned that when it comes to getting visits to my website, I had to do three things: (1) Narrow my niche, (2) Answer a question, and (3) gain a basic understanding of search engine optimization.
In this presentation, I would like to introduce the audience to 15 (or more) easy tips that they can apply immediately to improve the SEO of their WordPress blog. My tips will include:

• Keyword research
• Topics that answer questions
• Best practices for headers
• Guest posting and link backs
• Digging deep into the analytics of a blog

Presentation Slides »

January 10, 2020

January 7, 2020 — De laatste jaren is er enorm veel veranderd op het gebied van SEO. Wat een aantal jaar geleden nog zorgde voor topposities in Google werkt nu juist averechts. Google wordt slimmer, het algoritme wordt continu geüpdatet en de concurrentie wordt groter. Hoe schrijf je een goede SEO-tekst anno 2019? In deze talk vertel ik over de laatste trends op het gebied van SEO-copywriting en deel ik praktische tips waar je direct mee aan de slag kunt.

January 2, 2020 — WordPress est une puissance de la nature ! Vous le saviez ça vous ? Comment construire le site parfait. Cette conférence traitera d’UX, de SEO, de copywriting mais aussi de webmarketing et du bon sens !

January 2, 2020 — October 23, 2018 – Nobody likes waiting for a slow site to load. Your website speed will impact your SEO, sales and user experience. Half of the people will leave if your site doesn’t load in 3 seconds or less. In this presentation, we’ll go over tips and techniques that can dramatically increase your website performance. You will learn about online tools that will help measure your website speed as well as how you can implement steps to improve it.

December 30, 2019 — Le SEO, c’est tout simplement comprendre comment fonctionnent les moteurs de recherches, et leur proposer ce qui pourrait être le plus pertinent pour mieux se positionner dans les résultats de recherche. La transformation, c’est tout mettre en place pour rassurer l’internaute et l’envoyer le plus rapidement possible au paiement, cela passe par du copywriting, de l’UX, de la réassurance, de la preuve sociale, de l’expertise…

Presentation Slides »

December 30, 2019 — Il s’agit de présenter les différents plugins permettant d’aider au référencement naturel d’un blog ou site WooCommerce. J’axerai principalement sur le plugin Yoast SEO et vais nuancer son usage en précisant qu’il ne fait pas tout et que l’être humain reste indispensable.