April 19, 2020 — For many projects SEO is hands-down the most important, and sometimes only, marketing channel. It’s incredibly powerful in driving a lot of highly relevant traffic to a website. It’s also a very elegant way of doing marketing, as with a good SEO strategy, we help our target audience by answering questions, providing valuable content and not bombarding them with unwanted advertising.
However, some topics, markets or audiences require other marketing channels as well. If there is no search volume, a very limited group of decision makers, or no awareness of the offering – be it a product or a service – we don’t get very far with a purely search-based channel such as SEO. In those cases, we have to adapt a broader strategy involving various other marketing channels.
I’ll show case studies that cover the entire spectrum – from only SEO, to hardly any SEO – and talk about the limitations of search-based campaigns. Even then, SEO can play a very important supporting role, when done right. 

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April 19, 2020 — Is your website not performing as well as you want? Are visitors coming to your website and leaving straight away? Do you want more conversions on your website?
This session will cover tools and tips to help you, and will concentrate on Usability and Usability Testing, while touching on some Accessibility and Search Engine Optimisation (SEO). You’ll learn that a lot of UX (User Experience) is related to common-sense. Thinking about UX is about making your website easy and straightforward to use, and as a side effect keeps search engines like Google happy!
Attendees are invited to submit their website in advance for negative feedback. This means – we’re not looking for what is right about your website, but what is wrong, or what should be improved. A range of websites will be selected, to make this relevant for a wide audience. You don’t need to be a website expert to be able to give feedback on a website. Often, the best person to tell you what’s wrong with your website is a stranger, who is visiting your website for the first time. Luckily, the room will be full of people like this, so have your phones and laptops charged – we’ll be using the existing expertise of the room to help give live feedback on websites!
This interactive and fast-paced talk is aimed at website owners, and WordPress beginners, not professional website developers or designers, who hopefully know this stuff already!

April 2, 2020 — When we talk about SEO, most people think about Google rankings. There has been a trend in the past few years of decreased reliance on Google. Content creators and businesses are finding very targeted platforms—like Amazon, Reddit, Facebook, and more—to rank better in. The dependence on Google for traffic is waning and website/business owners must adapt. This talk explores how to tackle the current state of SEO, as well as how to prepare for an evolving internet. We’ll discuss buying behavior, voice search, augmented reality, AI, and much more.

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March 30, 2020 — Search Engine Optimization is one of the most important, misunderstood and overlooked topics for those working in WordPress. During this 45-minute talk, we will provide an informative and humorous take on how to improve your SEO as a small business.

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March 19, 2020 — In this session we’ll explore three SEO core tactics for creating a search engine friendly websites and blogs. We’ll deep dive into setting up content silos, the pros and cons of content depth, and super powers found in internal links.

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March 5, 2020 — Possiamo essere molto bravi in quello che facciamo, possiamo presentarci molto bene, fare dei super preventivi e progetti, ma se poi nessuno ci trova?!

Per una SEO CONCETTUALE di base e semplice per il tuo sito web (o per quello dei tuoi clienti):

SEO e consapevolezza
L’importanza dell’ottimizzazione di un sito web
10 aspetti SEO fondamentali
SEO Locale, perché è cosi importante

March 4, 2020 — SEO, con plugins

Aprender SEO puede ser una tarea engorrosa, pero sin duda WordPress es un gran CMS para comenzar con proyectos y con cierta base de SEO que viene ya de serie.

Es por esto que, si no quieres romperte la cabeza, puedes descargar uno de los tantos plugins de SEO que existen y usarlos para hacer esas mejoras que dependen de los contenidos.

Algunos como Yoast, All in One SEO, Rank Math y herramientas como Redirection y Google XML Sitemaps seguro que aparecen durante la presentación.

March 2, 2020 — Si aún no conoces Rank Math, el plugin de SEO para WordPress que está en boca de todos al incluir gratis lo que otros solo ofrecen en las versiones premium, en este taller tienes la oportunidad de conocer lo que ofrece y cómo configurarlo correctamente.

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February 21, 2020 — Trust Nhokovedzo gives actionable advice on how Zimbabwean businesses can rank high on search engines.

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January 27, 2020 — Presentaremos también uno de los mejores plugins en WordPress para crear otros idiomas en tu web, Weglot, repasando sus características y funcionalidades. Para finalizar, hablaremos de consejos básicos sobre SEO en nuestra instalación multi idioma y cómo hacer una buena traducción.