September 15, 2019 — SEO is often shrouded in a veil of mystic arts, magical spells, and misconceived notions from years passed.
In this hour, my promise is to lift this veil, and simplify the notions of gaining traffic from search engines.

September 12, 2019

September 12, 2019 — Joost is going to describe at his presentation what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

Presentation Slides »

August 26, 2019 — SEO for business results with WordPress and getting organic traffic. It is still possible to use organic traffic to get results. How do you structure a website to get 100,000 page views per month? How do you make sure you turn traffic into revenue for a WordPress website? What technology works well with WordPress to get great SEO results? Do you want to get great SEO results and grow your business? In this talk, we will discuss how to do that as well as showcase studies of real results. We will cover content, site structure, site speed, AMP and structured data, measurement and Google search console, monitoring and social media automation. With these 7 items, you too will be able to get great results from organic traffic.

August 26, 2019 — This is the content strategy framework that I use to generate income for my agency as well as my clients.

– Content multiplication strategy to leverage from 1 source of content to be across 5 channels
– Lead generation concepts and how to implement with SEO and other marketing channels

August 6, 2019 — Horia Neagu is Owner & Digital Marketing Consultant at Napoleon. Digital, with over 12 years of experience in SEO, with a focus on technical optimization, SEO auditing, SEO strategy, content marketing and CRO. He has had a passionate love affair with WordPress since 2007, back when it was nicknamed “Ella” and the autosave feature was an amazing novelty.
Horia is a hopeless geek, with a passion for public speaking, who honestly believes that bad web design ought to be criminalized. It is his conviction that WordPress can save the world, one site at a time and his motto is “plans are useless, planning is everything.”
The topic of Horia’s presentation is “WordPress & SEO – At Long Last Love“.

August 5, 2019 — If your involved in Social Media you must understand and be able to apply strategies that build public awareness and respect. Being involved, engaged and approachable in the public eye provides a solid visual element to drive attention and build followers and not just relying on SEO and Google. Being a content creator demands being visible to the public and understanding that perceptions are invaluable. The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Social Media has grown to embrace the diversity, simplicity and even the complexity of the world. There is more to it than your personal perceptions of the content you create.

Content creators and digital innovators must be aware of the perceptions that people are viewing, reading, digesting, and comprehending.

Social Media is designed to be engaging, fun and different with thought provoking and interactive dialogue. Is your content including any of these elements?

Everyone has the potential to be awesome on social media, but what are you applying to make it so?

Takeaways:

The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.How to connect across generational lines for increased engagement.Accepting diversity in gender, culture, generational usage of technology and age is a good thing.

August 5, 2019 — Using SEO industry tools, I will provide a series of demonstrations that look behind the scenes at what SEO content strategies are delivering results for sites that perform well.

Takeaways:

InspirationConfidence to trial new content strategies Pleasure from spying on other people’s tactics

Presentation Slides »

July 26, 2019 — Does it feel like keeping up with SEO has been a wild ride the past year?

The one constant in SEO is change, but the past 12 months have been especially turbulent. And the rapid pace of change promises to continue. Hard to know which changes to pay attention to and what to do about them

Voice Search? Mobile-First Index? E-A-T and algorithm updates? Site speed? Structured Data and Schema? Major changes to SEO Tools (Hello, Yoast SEO and Google Search Console!)

Whew.

You’re not alone in feeling overwhelmed. We’ll get right into the nitty-gritty of understanding how we need to adjust our thinking and adapt our WordPress sites, content and processes to succeed in this new reality, while maintaining our sanity. And slay a few sacred cows in the process.

We’ll particularly focus on the needs of small business sites, bloggers and small to medium, e-commerce sites while keeping the jargon under control.

July 6, 2019 — While talks from Bobby and Jenny this year will help get you up to speed with some of the core aspects of SEO, Google makes subtle changes to their constantly. This talk will rapidly cover many of the changes that Google has made in the past year.