January 11, 2019 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget?

I’m sorry. That might have been my fault.

Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, but it will set up your clients for optimal Google love.

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January 11, 2019 — In this talk I will cover the question why site structure is important for SEO. Next to that, I would like to give you some practical tips – three in total – on how to improve your site structure. So, how do you set up a good site structure? What should you do to structure your website in order to rank high in the search engines nowadays?

January 9, 2019 — This is a completely updated version of the talk given at WordCamp Asheville 2015, modified to reflect the massive changes in local SEO in the past three years. Learn how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.

Takeaways:

Why many consider Google to be the new home page for your business
How to get reviews
How local SEO differs from traditional website SEO

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January 9, 2019 — Bij een taalwetenschapper denk je misschien aan iemand die veel talen spreekt en een goed taalgevoel heeft. Ik zal niet ontkennen dat een beetje taalgevoel handig is bij het vertalen van WordPress, maar taalwetenschappers kunnen ook op een ander gebied veel bijdragen: op het gebied van SEO. SEO gaat namelijk voor een groot deel over zoekwoorden, leesbare content schrijven, en een goede interne linkstructuur. Aan de hand van die drie onderwerpen, laat ik zien dat een taalwetenschapper veel meer voor jou kan betekenen dan ervoor zorgen dat de WordPress-backend vertaald is naar het Nederlands.

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January 8, 2019 — Search engines are always changing, just like other kinds of technology. Keyword content and architecture is important for any website, but that’s not all you have to do in order to increase your authority, credibility, and rankings. Come find out what the search engines want in 2018 and how you can leverage your WordPress website to create content that matters and has an impact.

Takeaways:

Tips for link building
Best practices for website usability
Local SEO tips

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January 7, 2019 — En esta ponencia veremos qué es y cómo funciona el SEO, qué aspectos de nuestro site pueden afectarle positiva o negativamente y cómo optimizarlos gracias a las distintas configuraciones y plugins disponibles para WordPress.

¿Creías que con instalar Yoast ya estabas optimizando el SEO de tu WordPress?

Descubre cómo sacarle el máximo rendimiento SEO a tu web.

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January 2, 2019 — The discussion topics will range in areas of:

The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.
How to connect across generational lines for increased engagement.
Defining and understanding the dynamics of SoLoMoCo Social engagement, Local activism, Mobile digital technology, Community perceptions and expectations.
Accepting diversity in gender, culture, generational usage of technology and age is a good thing.
Applying new learning to be a digital leader on and offline.
Don’t rely just on SEO, conventional marketing, and analytics.

The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Content creators and digital innovators must be aware of the perceptions of others that are viewing, reading, digesting, comprehending and enjoying content.

Social Media is designed to be engaging, fun and embracing the diversity of thinking.

Everyone has the potential to be awesome on social media because of their authentic content.

December 31, 2018 — Get more traction with your content by increasing your SEO impact.

Learn how to configure the Yoast plugin for optimal Search Engine Optimization so that you’re fully optimizing the content on your website and that search engines can find them.

December 28, 2018 — The basics behind search engine optimization (SEO) and high rankings in Google haven’t changed much in the last decade. While both on-site SEO and off-site SEO tactics remain important, newer areas of focus have come into play. Topics such as content quality, website speed, security, design, the Knowledge Graph, artificial intelligence, algorithm updates and Google mandated changes should be considered by anyone looking to stay up to date with SEO. This session will discuss some of the latest trends that site owners and managers should be aware of.

December 17, 2018 — An update to last year’s WCLAX 2017 SEO talk, this presentation will cover everything that has changed in the last 12 months and will go into what Google’s algorithm is liking this year.

This rapid-fire talk will cover and provide step by step instructions on the following SEO processes:

– Topical organization of content, bread crumbs, and schema.
– Implicit and explicit entities, what they are and why they are important.
– Voice search optimization for publishers, name-brands and service providers.

We will also dive into Google’s new Search Console, its new reporting features and what it all means for bloggers, marketers, and webmasters.

The primary objective for this talk is to help attendees become more educated about the ever-changing world of SEO and to keep these new practices in mind as they work on their websites.

Presentation Slides »