January 24, 2018 — Get real-world SEO insights and grow your WordPress site in 2017 and beyond. This presentation will help you become familiar with industry leading tools such as SEMrush, Ahrefs, Majestic, Screaming Frog and give you confidence to approach in your content strategy in a competitive landscape.

January 23, 2018 — SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

January 15, 2018 — I believe the day of a business marketing and sales plan without the integration of both Social Media and SEO are in the past. Search engines now see Social Media and Search Engine Optimization as tied together.

Examples include:
– Website visits from social site tend to have lower bounce rates and produce more “”sticky”” visitors
– Social channels can be optimized for keywords that complement website keywords and phases.
– Website pages and blogs tied together as cornerstone content and shared on social channels produce more rapid SEO gains.

A well crafted, well targeted online marketing plan that strategically combines social marketing and SEO marketing can accelerate traffic to websites and engagement with buyers. It not really sorcery, but it does produce magic.

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January 15, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

Siloing and organization techniques
Canonicalization and pagination
Topic focusing to prevent competition and dilution
Breadcrumbs and schema markup
Techniques for avoiding index bloat
Crawl budget optimization
WordPress taxonomy best practices
Page speed optimization best practices

January 10, 2018 — SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it) account information handy.

January 8, 2018 — There are many steps required to complete in order to have Google fall in love with you website and reward you with ranking. Learn the basics for Search Engine Optimization that can be done on each of your websites for maximum organic ranking.

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January 4, 2018 — Павел Карпов — эксперт в поисковой оптимизации, цифровой маркетолог и профессиональный аналитик с сильным техническим бэкграундом.

Кроме оказания консультационных услуг и создания стратегий поискового продвижения, Павел создает на WordPress сайты для клиентов, разрабатывает плагины, шорткоды, а также участвует в митапах сообщества и регулярно выступает на WordCamp.

В своей презентации Павел расскажет о внутренних ссылках на сайте, как правильно их использовать, а также о том, как автоматизировать часть работы по созданию данных ссылок для увеличения потенциального охвата аудитории поисковых машин.

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December 19, 2017 — Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, we will learn how to optimize our WordPress websites for users, and for Google searches.

We will also explore tools that Google offers for managing your online presence. This session is suitable for website or business owners as well as web developers who want to learn more about Google organic search.

November 18, 2017 — Borja Girón, Consultor SEO y de Marketing Digital para blogs, nos contará las claves del SEO para conseguir multiplicar x10 el número de visitas con WordPress y nos dará trucos, consejos y herramientas para hacer el SEO accesible para todo el mundo.

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November 12, 2017 — In this talk you will discover the story of how I arrived in Australia with nothing but a plastic bag, a toothbrush and a pair of boxers (due to a kidnapping incident in Peru), to leaving with a 6-figure SEO business and the ability to travel the world & work from anywhere.

I will show you how you too can live the dream, work 4 hours per week and become a digital nomad.