July 2, 2015 — I’d love to share my story of how I learned to optimize my freelance copywriting WordPress website when I started my business 6 years ago. Through successfully applying DIY SEO and learning from the school of hard knocks, generating passive consistent leads helped sustain my business and take me from copywriter -> SEO copywriter – > SEO training and consulting for other small to mid-sized businesses and design agencies.

June 29, 2015 — You want readers? Google can supply. But only if you play by the (Google) rules. However, those rules are constantly changing. This talk helps you to (re)evaluate your SEO strategy and get ready to rock 2015 with lots of Google Love for your WordPress site.

June 26, 2015 — The focus of this beginner-friendly talk is how to quickly improve your site’s SEO without making it a full-time job. Talking points will include testing your site for SEO trouble spots, submitting your site to search engines, and reviewing common on-page content mistakes.

Presentation Slides »

June 2, 2015 — Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you’ve already got enough on your plate. This presentation focuses on how to optimize your WordPress site for search without adding another full time task to your schedule. We take a beginner-friendly look at how to optimize your site, your content and manage the off page factors that all impact where you show up in the search ratings. We also look at the fundamentals of how search engines rank content to lend a better understanding of how these optimization processes work. In the interests of keeping costs down we’ll take a quick tour through free tools you can use as you optimize your sites. The session also touches on some of the dangers of getting carried away with your SEO, touching on Google penalties and how best to avoid them.

Presentation Slides »

May 29, 2015 — Growth talks are usually addressing large businesses or startups but I’d like to take a different angle and give a few valuable tips to anyone who wants to run a project using WordPress in some way or another. It can be a personal blog, a small business or a larger project. How do define your very own relevant metrics, how to make sure you are focusing your effort in the right direction, how to take important decisions and how to monitor your results. All of this, specifically tied to WordPress sites and blogs.

May 26, 2015 — An introduction on how to configure your .htaccess file to do more than what WordPress provides by default. The talk will cover basics like setting up a preferred URL, and redirecting old page URLs for better SEO. How to optimize your site’s files using gzip will also be covered, as well as preventing image hot linking, and more. A sample .htaccess file will be provided to all attendees. A useful introduction to a very important file for any shared hosting environment.

Presentation Slides »

May 2, 2015 — Let’s talk “Website Strategy.” If you’re creating content to attract business, position yourself as an expert and grow an online business, you have to blog differently. You have to blog with a strategy. You also need a great website that infuses your style and personality with attractive visual elements. Your site should flow so that visitors can purchase your products or services easily. It doesn’t have to be complicated. Your website can be simple, stylish and strategic. I’ll show how to use WordPress to do just that. Gone are the days where all you need is a cute lil blog and the customers come rolling in. Today there is so much noise online, your competition is fighting for the attention of your potential customers. You need to stand out…and fast! The best way to do that is with a strong website strategy.

Presentation Slides »

April 17, 2015 — Sure you can piecemeal SEO tactics together, but do you really know what it takes to win the SEO game in 2015 and beyond? In this workshop we’ll discuss the latest and greatest with organic search engine optimization, as well as how to roll up your sleeves and understand the strategy that goes beyond just “have a fast website,” “be mobile responsive” and “work your keywords into the copy.”

Presentation Slides »

April 17, 2015 — Building a successful website is a very challenging task. One must have the knowledge and skills to build up the right balance in every aspect of it. In the end, a business product, service, and content will always be the most important part on the platform; however, all of these would come to waste (money, effort), if not given with the right web traffic. Digital marketing can be overwhelming in the sense that the Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. However, if your 2015 plans involve boosting ranks, generating leads, online sales, and building awareness, then maybe it is time that we need to focus on big things and we explore more creative solutions. And I will get you there by discussing about: ‘targeted’ traffic and methods of getting it, social media, off site SEO, link building and many more things that will help convert traffic to ranks and sales.

Presentation Slides »

April 17, 2015 — Start off the New Year with the best game plan for your search engine optimization. Learn what is new for 2015 and what old habits you need to kick to the curb. Walk through some great tips with Kori Ashton.