November 2, 2025 — Have you ever felt the frustration of trying to navigate a confusing website? We’ve all been there! Join me for an enlightening session where I will simplify website design for you. Learn the art of crafting websites that users genuinely enjoy using.
In this session, I’ll demystify the world of user experience (UX) design. You’ll uncover the secrets to creating websites that offer seamless navigation, look stunning on any device, and provide content that keeps visitors engaged.
Prepare to be inspired by real-life examples that highlight the transformative power of exceptional UX design. Whether you’re a seasoned designer, a business owner seeking online success, or simply curious about the world of web design, this session is your gateway to crafting websites that leave visitors delighted and eager to return.

February 16, 2025 — En 2025 los usuarios esperan experiencias web altamente personalizadas y fluidas. Esta conferencia explora cómo el diseño conductual inteligente, potenciado por la inteligencia artificial, permite a las interfaces web adaptarse dinámicamente al comportamiento y las necesidades de cada usuario. A través de un enfoque predictivo, se pueden anticipar acciones y preferencias, mejorando no solo la conversión, sino también la satisfacción del usuario.

La base de este enfoque radica en el uso de datos del comportamiento en tiempo real combinados con algoritmos de machine learning. Estos datos permiten identificar patrones, intenciones y emociones, transformando la experiencia de usuario en una interacción personalizada y eficiente. Veremos cómo este tipo de diseño va más allá de la personalización tradicional, creando una conexión más profunda entre la interfaz y el usuario.

Discutiremos los retos éticos y técnicos que acompañan a la adopción de este enfoque. Hablaremos de la privacidad del usuario, la transparencia en el uso de datos y los posibles sesgos en los algoritmos. La conferencia cerrará con pautas para implementar el diseño conductual inteligente de manera responsable y efectiva, asegurando una experiencia beneficiosa tanto para los usuarios como para los negocios digitales.

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December 10, 2023 — This talk explains why good User Experience (UX) is good business.

The examples in this presentation showcase some common business goals that great UX teams can positively impact with quantifiable results.

October 15, 2023 — This talk explains how to find your perspective in the world of User Experience (UX). Learn how to use UX to create products that truly impact peoples lives for the better.

August 10, 2023 — We shall be discussing what UI/UX is and how it has evolved in WordPress over years. Also we shall be touching base on major things WordPress developers should consider while developing website for great User experience.

February 28, 2023 — Le SXO c’est la contraction de SEO et UX. OK, mais qu’est-ce que cela veut dire dans un projet de création de site ? Qu’est-ce que cela implique ? Comment mettre cette méthodologie en place ?
Antoine, Head of UX/UI et Bilal, Expert SEO et Data analyst vous parlent de leurs expériences à l’agence, leur méthode afin que vous puissiez concevoir des sites plus orientés utilisateur.

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April 21, 2021 — In this talk, we cover the difference between site flows, user flows, task flows and user journeys, and when to use each.

November 3, 2020 — Everyone is talking about UX these days. What is User Experience? Who really cares about UX and why should you even care? User Experience is not just digital, in fact, it exists in our daily lives and every interaction is a user experience and it can make or fail . In this talk, we will take a look at some case studies to see how applying UX can make a difference and help you utilize some of the UX principles to your WordPress design and development.

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November 2, 2020 — La nostra esperienza digitale è un’esperienza verbale: le parole sono parte integrante del design e i microtesti ci guidano durante la navigazione, semplificano l’interazione e aumentano le conversioni.
In questo talk ti presenterò delle regole pratiche per scrivere testi brevi e rendere i tuoi clienti più felici.

November 2, 2020 — Le campagne pubblicitarie emozionali hanno due volte più successo delle campagne tradizionali. Applichiamo questi principi all’interfaccia che dobbiamo progettare e avremo un sito che attrae gli utenti, che li spinge all’acquisto, che li farà ritornare. Invece di parlare di Mobile-first, concentriamoci sul concetto di “Emotions-first”. Progettiamo una interfaccia web con un approccio emotions-first, chiedendoci: quali emozioni deve provare l’utente e sono più utili allo scopo che vogliamo ottenere?
Immagini, tipografia, colori, testi: vediamo come creare connettere con l’utente grazie ai principi di un design emozionale.