August 22, 2018 — We used to be normal. Pageviews = ad impressions = $$$. Now we’re supported by our members, and that changes everything. Sure, views matter, but conversions matter way more. User experience must reinforce your business model, and we’ve done a ton of work — backend and frontend — to optimize our sites for membership. In this talk, we’ll discuss not just what we did, but why we did it.

June 20, 2018 — Let’s face it. There’s a gap between what developers care about and what users care about. In this session, we’ll explore what happens when we ignore this simple fact. We’ll discuss what UX is and why the user’s experience matters, how to think like your users, and some new rules we can all get behind. After all, UX is more than just about visual design, but also about making sure systems are set up in a way that makes them easy for people to actually use.

June 15, 2018 — How to leverage some of the most popular video game design principles to drive more engagement for your WordPress Blog or ecommerce site. Learn the basics of Status, Access, Power, and Stuff in order to find unique ways to implement these human behavior principles into your customer engagement strategy.

November 14, 2017 — I would like to address the gap in user experience and the possibilities that WordPress provides in terms of innovation where User Experience is concerned. My biggest focus will be on how turning the focus on User Interface and User Experience will make web platforms in Kenya accelerate their interactivity with web users. And how merging programming tools with existing WordPress functionalities can support this process.

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October 6, 2017 — When it comes to choosing a theme, you have to consider many options as a site owner.

A Good Theme can mean a lot of things, from site speed to site performance and User Interface which in turn is directly affecting your UX, website health and user engagement.

This session is designed to give you an overview on how to determine if a theme will be effective based on a series of factors that will create an overall positive experience for your website visitors.

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September 28, 2017 — We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?

In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.

August 31, 2017 — The websites you create aren’t for you nor are they for your clients. They’re for your users. Take your WordPress website to the next level by integrating user empathy into all stages of your UX process and learn techniques and tools that will help your next WordPress project even more successful. We’ll discuss every stage from stakeholder questions and technical requirements gathering to content models and wireframes through the development and how to tailor your deliverables to a WordPress site.

August 30, 2017 — In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.

August 17, 2017 — Aprende de la mano de una diseñadora UX|UI que trabaja en Google e INSITUM ¿Por qué UX es esencial para proyecto y empresa?

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June 16, 2017 — En ésta plática se tocarán puntos importantes sobre UX ¿Qué es UX? ¿De qué se trata? ¿Por qué debería importarnos? y lo más importante ¿Cómo empezar a pensar primero en UX?