March 11, 2019 — A fun, fast-paced, research-backed overview of major trends in digital marketing that will affect the way websites are built in the next 5 years. Among other topics, we’ll discuss modern brand strategy, mass personalization, artificial intelligence, marketing automation, and the rise of web services.
May 14, 2017 — The back drop of our discussion will involve my personal experiences in importing an aging Joomla website into WordPress, along with challenges and mindset necessary to bridge the unknown using WordPress. We’ll cover the tools needed to get the job done, along with the choices I made in building out the project for a non-profit.
Topics covered include:
How to import websites from Joomla into WordPress.
Choosing theme and plugins specific for the project.
Developing and working with a staging website using a hosts file manager.
Getting member subscribers involved in contributing.
And a motivational pitch on using WordPress.
March 16, 2017 — Installing WordPress, plugins, and a theme is just a start, but in maintaining and growing your website, you’ve got to make plans. Sure, your initial idea of creating a WordPress site for whatever reason is great, but if you’re trying to get people to either subscribe to your newsletter, share your posts, fill out your lead forms, leave a comment on your posts, click an ad, or buy your stuff, you’ve got more to do.
If you’re not getting some type of return on investment, which is to get people to do something on your website, then your website is broken. Come sit in and let me help you fix your problem by giving you ideas that you can use.
March 16, 2017 — If you’ve launched enough sites, you’ve been there. Everything seems to be going great, but then one after the dominos start falling until it seems like it will knock over an entire house of cards. This is the story of the days leading up to a high profile publishing site launching on WordPress and what it took to save the launch.
January 4, 2017 — Design agencies across the country have commented that they are no longer designing websites because they struggle to money on their web design projects — in fact, they frequently lose money.
This presentation is a reaction to this industry belief based on our agency experiences. It will present an approach that will lead to profitable projects, showing you how, with a few changes to process, a design agency can make money from website projects.
December 19, 2016 — Vývoj internetových stránok ako nástroja marketingovej komunikácie.
Zmena podmienok a nástrojov marketingovej komunikácie.
WordPress ako platforma pre marketing a komunikáciu so zákazníkom.
Výhody a nevýhody WordPress pre tvorbu komerčných portálov a stránok.