November 17, 2020 — What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his work as an SEO consultant, he saw what big companies did in order to improve their SEO. Joost was able to translate much of that in a WordPress-plugin. For years, Joost did not make any money with the plugin. And then the tide changed! Joost founded Yoast. The company grew into one of the biggest companies in the WordPress community. The journey towards such growth was like riding a rollercoaster. In this talk, Joost and Markeke will share the view from the rollercoaster. What were the highs and lows in growing the company? How did they grow their audience? How did they set up branding and marketing? Could they grow the same company outside of the WordPress ecosystem? And why is WordPress so immensely important to the company?

August 25, 2020 — The Yoast plugin adds powerful SEO functionality to WordPress. This talk will show you how to use it effectively in order to get the most out of it, from beginner to advanced features. Step-by-step instructions will provide valuable takeaways for you to take home and implement on your WordPress sites.

September 12, 2019

August 22, 2018 — More Than Yoast – SEO beyond the Yoast plugin & the future Schema/Rich Snippets, Mobile Optimization/AMP, GoogleSearchConsole & the future with WordPress Gutenberg

Installing and inputing Yoast fields is pretty easy. But there’s more to great search engine optimization than just that! Data structuring, Search Console data… What’s important, what’s not, and how will WordPress SEO change with Gutenberg? We’ll go into it all from strategy to execution tips.

April 18, 2018 — Natuurlijk ben je trots op je website. Je hebt er immers veel tijd, geld, bloed, zweet en tranen in gestoken. Je website is niet alleen je visitekaartje. Je inkomen hangt er (deels) vanaf. En daarom wil je natuurlijk een zo goed mogelijke website!

In deze interactieve paneldiscussie geven vier Yoast-experts feedback op websites van mensen uit het publiek. Elke website krijgt een paar minuten tips, tricks en complimenten, zodat we zoveel mogelijk sites kunnen bekijken samen.

Dus wil je dat jouw site beter wordt qua SEO, conversie, sales en UX, laat je website dan Yoasten tijdens WordCamp Rotterdam!

November 20, 2016 — The Yoast SEO for WordPress plugin is the best SEO (Search Engine Optimization) solution available on WordPress and has over 32 million downloads to date. For the novice, using it out-of-the-box is a great step forward in their SEO efforts. For more experienced users, it’s time to move beyond the built-in recommendations and to optimize their site like an expert.

In this talk, I’ll briefly explain that effective SEO is based in data and is deliberate and measurable, and define the often misunderstood “keyword” and how they as relevant today as ever. I’ll then give specific ways web managers/masters can apply keyword and content strategy to the Yoast plugin.

We’ll cover the most common and important elements: page titles, meta descriptions, robots meta, Open Graph, page copy (briefly — it’s a big topic), headings, and multiple focus keywords (for Yoast Premium users). For each of these elements you’ll get a definition and specific recommendations for length, structure, keyword usage, and why it’s important, and the expected result.

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October 26, 2016 — Ahmed will be providing a run through on the SEO plugin for WordPress – Yoast, the most popular SEO plugin for WordPress sites.

October 7, 2016 — An SEO plugin is a great help in tweaking your content to make search engines happy.
But if you pay attention to a couple of basic practices that we’ll go over in this session, you can use Yoast or All-in-one-SEO to check your work rather than struggle to back fit changes to get to that green dot!

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May 31, 2016 — WordPress SEO by Yoast is – quite rightly – the best plugin to use for managing your site on site optimisation. However there are plenty of other SEO plugins and tools out there that manage different aspects of your site, from fixing dead links to finding out where people link to you. This talk – updated for 2016 – looks at some new plugins and some interesting developments in the world of SEO

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April 14, 2016 — Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.

With so many options on Yoast SEO, there’s a lot to get confused about.

I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.

Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.

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