September 12, 2019
November 20, 2016 — The Yoast SEO for WordPress plugin is the best SEO (Search Engine Optimization) solution available on WordPress and has over 32 million downloads to date. For the novice, using it out-of-the-box is a great step forward in their SEO efforts. For more experienced users, it’s time to move beyond the built-in recommendations and to optimize their site like an expert.
In this talk, I’ll briefly explain that effective SEO is based in data and is deliberate and measurable, and define the often misunderstood “keyword” and how they as relevant today as ever. I’ll then give specific ways web managers/masters can apply keyword and content strategy to the Yoast plugin.
We’ll cover the most common and important elements: page titles, meta descriptions, robots meta, Open Graph, page copy (briefly — it’s a big topic), headings, and multiple focus keywords (for Yoast Premium users). For each of these elements you’ll get a definition and specific recommendations for length, structure, keyword usage, and why it’s important, and the expected result.
May 31, 2016 — WordPress SEO by Yoast is – quite rightly – the best plugin to use for managing your site on site optimisation. However there are plenty of other SEO plugins and tools out there that manage different aspects of your site, from fixing dead links to finding out where people link to you. This talk – updated for 2016 – looks at some new plugins and some interesting developments in the world of SEO
April 14, 2016 — Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.
With so many options on Yoast SEO, there’s a lot to get confused about.
I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.
Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.