Mat Marquis shares the tools and techniques that ensure that your content will reach your most demanding (and least powerfully equipped) users, without detracting from the experience of users on the latest and greatest devices—without limiting the creativity of your team, and without a massively inflated deadline. We discuss strategies for smarter asset delivery, techniques for avoiding potential points of failure, and start to cultivate development habits that help us deal with a vast landscape of unknowns from the very start of a project.