Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.

Takeaways:

A basic comfort level of navigating Google Analytics
Ongoing keyword position tracking with SEM Rush
Heat Map Tracking and how to make educated decisions about design changes.

Presentation Slides »