January 15, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

Siloing and organization techniques
Canonicalization and pagination
Topic focusing to prevent competition and dilution
Breadcrumbs and schema markup
Techniques for avoiding index bloat
Crawl budget optimization
WordPress taxonomy best practices
Page speed optimization best practices

January 15, 2018

January 14, 2018 — You’ve probably set up a CRM (Customer Relationship Management system) for your company before, but stopped using it after day one. It ends up feeling like more work with little value.

With marketing automation tools, you can set up a CRM that you’ll actually want to use. Automatically find out how your customers found you, what pages on your website they’ve visited, and how they’ve interacted with you in the past. All of this information can turn you into a stellar and empowered salesperson.

January 14, 2018 — If your website is slow, your visitors won’t stick around…and worse, Google will actually penalize a slow site in the search results. In this session, we’ll cover the basics of site speed optimization, including how web pages work (so you’ll know what to optimize), and a variety of plugins, resources, and strategies for speeding things up on your and your clients’ sites. You’ll walk away with a punchlist of concrete steps that you can implement right away!

Presentation Slides »

January 12, 2018 — In this talk we will step behind the curtain of what a user sees when registering a domain and detangle the roles and responsibilities of various players in the registration process. Most importantly, we will discuss how it all the players affect the buyer and their website. Topics of particular interest will include WHOIS privacy, premium domains, SEO, extended attributes, and registry-designated restrictions. To illustrate each topic, we will look at WordPress sites who leverage their domains and WordPress sites who are restricted by them.

January 12, 2018 — A friendly introduction to the WordPress REST API for both developers and non-developers. Learn what all the hype is about with the REST API, discover why you might want to use it and dig in with real-life examples and business scenarios.

January 11, 2018 — Are you a freelancer? Or thinking of taking the plunge? I want to share with you the processes I now use to win clients and the process of taking a client from a lead to project delivery.

▪Incoming Leads
▪Qualifying Leads
▪Client Meetings
▪Writing Proposals/Contracts
▪Educating clients and anti follow-up
▪Onboarding
▪Delivery
▪Referral Machine
▪Recurring Revenue

I’ll also cover some great tools and systems along the way.

January 11, 2018 — Learn how Docker can be used to build consistent platforms. Discover how Docker can make your workflow faster. Better understand containers and how they work.

January 11, 2018 — How to use Grunt, Gulp, Webpack and more to automate your workflow while custom theming.

Learn about available task runners / automated workflows that make custom theming a real-time breeze.

January 11, 2018 — In this presentation, I will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.