July 10, 2018 — You’re a rockstar with the front end and the WordPress admin, but the back end is… a mystery. Ever wonder what happens when you create a user or save a post? Where does the data go? Let’s dive in to the MySQL database via phpMyAdmin. We’ll explore the WordPress core tables and investigate the fields to see how the data is stored. We’ll also touch on optimizing your tables and creating database backups without a plugin.

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July 10, 2018 — This talk will begin with an overview of key statistics about mental illness, followed by the efforts of the non-profit organization Open Sourcing Mental Illness to gather more data about mental health in the tech industry, the ALGEE action plan taught by the Mental Health First Aid training course, and finally conclude with ideas and strategies for making our tech workplaces more accommodating and inclusive.

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July 10, 2018 — Have you ever wondered why the same behaviors that come naturally to some individuals are incredibly difficult for others? Many web professionals blog daily and constantly interact with the community. Others go through their entire careers in isolation and take seven years to write a single blog post. The difference lies in a combination of our beliefs and our thresholds. In this talk, I’ll recount my journey of identifying thresholds and overcoming them in order to realize the behaviors that I’ve long known needed to happen.

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July 9, 2018 — As the WordPress API matures, this is an important moment to take stock and consider the best use-cases. We’ll briefly take a bird-eye view of the API, before deep-diving into different ways the API has been deployed. We’ll see an examples of the API as an integration tool for running dual CMSs, as a public-facing queryable dataset, as a big data visualisation tool and as a way to share large sets of data. Along the way, I’ll share ways to make your API implementation more efficient – and share some of the pitfalls and mistakes we’ve made. We’ll take a look at decoupling both the frontend and backend of WordPress – and answer the obvious question – why continuing using WordPress?

July 9, 2018 — Utilizing caching mechanisms in a WordPress product is a balancing act: what remote calls are cacheable, what queries are slow and only occasionally needed, and how will it all impact the end user? In some cases we can set up our environment for a base level of performance, and in others we’ll need to balance data storage (like autoloaded options) and other background processes so they take the overall environment into consideration. I’ll be including my own experiences as a web developer working on a large-scale WordPress multisite as well as sharing the perspective from a hosting company’s point of view.

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July 9, 2018 — We will explore the existing major JavaScript API’s including wp.api – the bundled REST API client, wp.customize the improved JavaScript Customizer API, wp.codeEditor – the new code editor built into WordPress; wp.heartbeat – a powerful and easy client/server synchronization API; and wp.media – to leverage the media modal. We’ll also explore the future of WordPress JavaScript and look at the JavaScript APIs coming to WordPress including the APIs exposed by Gutenberg, and the WordPress npm packages including wp.hooks – JavaScript actions and filters matching the PHP versions.

July 9, 2018 — If you do not structure your website neatly, your visitors will get lost and Google will get lost. You have to tell Google which posts are most important, otherwise, all of your posts will be competing for attention. In order to overcome this problem, you’ll need a kickass internal linking structure. So what can you do to avoid your site structure becoming an issue? In this talk, I will go into 5 ways to improve your internal linking structure and with it, your SEO! 1. Decide upon cornerstones 2. Link from tail to head 3. Regularly evaluate categories 4. Use tags (but not too many) 5. Identify and solve orphaned content

July 9, 2018 — Titles and experience are not important. What matters is our ability to help other peolple to achieve their goals, and our willingness to get the job done.

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July 9, 2018 — This talk explores the principles behind some of the original decisions behind Gutenberg. What does it mean to build around HTML and treating the user’s content as the privileged actor? How does Gutenberg work internally to power the editing experience? This talk dives on the technical side of the project and its implications for democratizing publishing.

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July 8, 2018 — Never build your business alone. During this lightning session freelancers and entrepreneurs will learn how to create a profitable business by mastering the art of recruiting and managing talent without a budget.