January 16, 2018 — Att strukturera din utveckling enligt MVC-principer i WordPress är utmanande. Det kan göras på många olika sätt och en del säger att det är omöjligt. Jag visar praktiskt hur jag går till väga i mina projekt och vad fördelarna blir för projekten samt öppnar för dialog med dig som utvecklare.

Tillsammans gör vi utvecklingen kring WordPress bättre.

January 16, 2018 — Today WordPress powers 28% of the web. WordPress can help you kickstart with your website or idea in few minutes. It’s not just DIY that attracts people but various business prospects surrounding WordPress. The wide ecosystem of WordPress provides you with the opportunity to contribute, learn & earn. Do not worry if your not a coder or good with technical stuff, there are plenty of things for non-tech & creative people.

January 15, 2018 — I believe the day of a business marketing and sales plan without the integration of both Social Media and SEO are in the past. Search engines now see Social Media and Search Engine Optimization as tied together.

Examples include:
– Website visits from social site tend to have lower bounce rates and produce more “”sticky”” visitors
– Social channels can be optimized for keywords that complement website keywords and phases.
– Website pages and blogs tied together as cornerstone content and shared on social channels produce more rapid SEO gains.

A well crafted, well targeted online marketing plan that strategically combines social marketing and SEO marketing can accelerate traffic to websites and engagement with buyers. It not really sorcery, but it does produce magic.

Presentation Slides »

January 15, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

Siloing and organization techniques
Canonicalization and pagination
Topic focusing to prevent competition and dilution
Breadcrumbs and schema markup
Techniques for avoiding index bloat
Crawl budget optimization
WordPress taxonomy best practices
Page speed optimization best practices

January 15, 2018

January 14, 2018 — You’ve probably set up a CRM (Customer Relationship Management system) for your company before, but stopped using it after day one. It ends up feeling like more work with little value.

With marketing automation tools, you can set up a CRM that you’ll actually want to use. Automatically find out how your customers found you, what pages on your website they’ve visited, and how they’ve interacted with you in the past. All of this information can turn you into a stellar and empowered salesperson.

January 14, 2018 — If your website is slow, your visitors won’t stick around…and worse, Google will actually penalize a slow site in the search results. In this session, we’ll cover the basics of site speed optimization, including how web pages work (so you’ll know what to optimize), and a variety of plugins, resources, and strategies for speeding things up on your and your clients’ sites. You’ll walk away with a punchlist of concrete steps that you can implement right away!

Presentation Slides »

January 12, 2018 — In this talk we will step behind the curtain of what a user sees when registering a domain and detangle the roles and responsibilities of various players in the registration process. Most importantly, we will discuss how it all the players affect the buyer and their website. Topics of particular interest will include WHOIS privacy, premium domains, SEO, extended attributes, and registry-designated restrictions. To illustrate each topic, we will look at WordPress sites who leverage their domains and WordPress sites who are restricted by them.

January 12, 2018 — A friendly introduction to the WordPress REST API for both developers and non-developers. Learn what all the hype is about with the REST API, discover why you might want to use it and dig in with real-life examples and business scenarios.

January 11, 2018 — Are you a freelancer? Or thinking of taking the plunge? I want to share with you the processes I now use to win clients and the process of taking a client from a lead to project delivery.

▪Incoming Leads
▪Qualifying Leads
▪Client Meetings
▪Writing Proposals/Contracts
▪Educating clients and anti follow-up
▪Onboarding
▪Delivery
▪Referral Machine
▪Recurring Revenue

I’ll also cover some great tools and systems along the way.