May 14, 2017 — In this business track session, Steve will share insights from more than twenty years running Zeek. His core message? No matter how big your “tribe” is, your success will require one more item: You need to learn to sell to strangers.

May 14, 2017 — In this business track session, Jennifer will share insights from decades of experience. Her core message? No matter how many all-nighters you pull, without rest you’ll fail. You need a break.

May 14, 2017 — In this business track session, Tracy will share insights from decades of entrepreneurship experience. Her core message? No matter how awesome your team, if it’s not diverse, you’ll have blind spots. You need diversity.

Presentation Slides »

May 14, 2017 — The back drop of our discussion will involve my personal experiences in importing an aging Joomla website into WordPress, along with challenges and mindset necessary to bridge the unknown using WordPress. We’ll cover the tools needed to get the job done, along with the choices I made in building out the project for a non-profit.

Topics covered include:

How to import websites from Joomla into WordPress.
Choosing theme and plugins specific for the project.
Developing and working with a staging website using a hosts file manager.
Getting member subscribers involved in contributing.
And a motivational pitch on using WordPress.

Presentation Slides »

May 14, 2017 — To help keep you up-to-date on the latest trends that have a powerful impact on an eCommerce store and its success, we’ve rounded up four design trends to incorporate into an eCommerce site. Each will have an impact on your customer’s first impression, how they engage with the site, whether they make a purchase or not and if they become repeat and loyal customers.

May 14, 2017 — Web optimization can be daunting, especially for WordPress users managing their own sites. However, optimization doesn’t have to be scary! It can be slow, iterative and worthwhile for all experience levels. As long as you understand why we optimize, overcome the fear, and follow best practices it’s possible to learn and grow from optimizations strategies, both large and small. WordPress is the place to be for web optimization.

May 14, 2017 — Over the past year Nathan Reimnitz has become quite successful at freelancing as a WordPress developer and has developed some tips, tricks, and strategies that have proven to be extremely effective a earning a great living as a freelancer. “Six Figure Freelancing” covers how Reimnitz manages to earn at least $100,000 every year as a freelancer and how you can too.

May 14, 2017 — Experiences with user interfaces should inspire confidence for what’s happening under-the-hood. It’s more than building snazzy dashboards and settings pages, it’s about creating intuitive products with screens that invite site owners to create websites they feel empowered to maintain. The WordPress Admin contains a number of powerful features for interfaces, workflows, input controls and APIs to interface with the database. We’ll explore when to use Core-bundled code, a third-party tools and some common patterns. Attendees will leave with documented code examples.

May 14, 2017 — Do you want to build a plugin, a theme, a website, or some other kind of side hustle, but you’re having trouble making the time to work on side projects? We all want to set up some kind of passive income or recurring revenue, but ti’s so hard to work on a side project when there are so many other demands on your time, energy, and attention. Let’s talk about minimizing distractions, staying focused, and carving out time to dedicate to your side hustle so you can stop wasting time and get it done. I’ll share how I’ve balanced running my own business with creating and running several successful side hustles over the past five years.

Presentation Slides »

May 14, 2017 — Members of the East Bay WordPress Meetup tell us what they love about WordPress (with a few words about the Meetup itself thrown in). Video editing by Tom Cusack.