April 13, 2016 — E-commerce used to suck. You had to manually build a content management system, write code to integrate with a payment gateway, and worry that there was a security hole somewhere. Now with solutions like WooCommerce you can build an e-commerce store in 30 minutes. Yes seriously. It doesn’t require code and it’s 100% free on the WordPress.org repository. Come learn how to build your own online store and start selling anything beautifully.

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April 13, 2016 — Au WordCamp Paris 2014, Thierry Pigot nous parlait du coût d’un site internet. Sa méthode de calcul reposait notamment sur le calcul des charges en interne pour calculer le prix de vente.

Mais existe-t-il d’autres méthodes ? Notamment basée sur la valeur créée pour le client ?

Comment se fait-il que certains arrivent à vendre des sites à 10 000 € quand d’autres n’arrivent pas à facturer plus de 1 000 € ? Faut-il être un commercial aux dents longues ou un marketeur manipulateur pour être enfin payé à notre juste valeur ?

Nous verrons dans cette conférence comment un changement de point de vue et quelques calculs permettent de facturer des sites bien plus chers… tout en restant honnête !

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April 13, 2016 — Organisation du travail, séparation des tâches, bonnes pratiques et importance du contenu : des pistes pour réussir le design de son thème WordPress.

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April 13, 2016 — C’est lorsqu’on est confronté à diverses problématiques qu’on apprend vraiment à utiliser une technologie (CMS, framework, language…)
Vous pensez vraiment connaître WordPress? Les erreurs à éviter ?
Cette conférence traitera des points suivant :
– les fausses bonnes pratiques que l’on trouve sur certains tutos
– utiliser un plugin de cache? C’est parfois contre-productif. Comment s’en passer et optimiser son site en ayant un meilleur rendement.
– Problèmes de performances? Sans doute un problème de conception à la base.
– Surcouches néfastes à votre projet sous WordPress (Symfony embarqué, Twig, framework, …)
– Décomposez votre WordPress afin de l’analyser pour connaitre les tenant pour une refonte ou évolution marketing

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April 13, 2016 — In this session you will learn:

• “The 9 Immutable Laws of Social Media Marketing”: The context for ALL successful social media marketing programs.
• “The 8 Stages of Engagement”: How to move the casual fan into a raving brand ambassador.
• “The 10th and final Immutable Law of Social Media”: The formula for building engagement!
• What it takes to TRULY be successful in social media marketing in 2015 (and beyond)

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April 13, 2016 — Cos’è un tema WordPress, l’anatomia di un tema, la gerarchia dei template, l’uso dei Template Tag, la personalizzazione tramite Customizer e Child Themes.

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April 13, 2016 — Viste una serie di richieste sempre più complesse da parte dei clienti molto esigenti, esamineremo i metodi più efficaci di come renderizzare le immagini responsive, e impareremo a incorporarle — fin dall’inizio — nel flusso di lavoro di WordPress.

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April 12, 2016 — Version 4.5 of WordPress, named “Coleman” in honor of jazz saxophonist Coleman Hawkins, is available for download or update in your WordPress dashboard. New features in 4.5 help streamline your workflow, whether you’re writing or building your site.

April 12, 2016 — In this track you’ll learn the anatomy of a landing page. The design layout, what copy to write, images, call-to-action-, best forms to use and much more. In addition, you’ll find out how to optimize and market your landing page.

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April 12, 2016 — “Do what you love and the money will follow.”
“Follow your passions and you will never have to work a day in your life.”

We have all heard these types of quotes about being your own boss and freelancing or running your own company. Learn the realities of going out on your own and what it takes. The good, bad, and ugly of being your own boss and controlling your destiny.

Whether you are thinking of a startup, consultancy, or freelancing, Steven will share his story of starting his own business and lessons learned, both positive and negative. Understand what tasks and efforts you must accomplish and what pitfalls to avoid from a practical individual perspective.

If you have ever had the dream of being your own boss, Steven’s talk will help you assess if going out on your own is a viable option for you and if so, what are some things to prepare for before, during, and after taking the leap.

Topics will include:
Getting paid
Time management
Marketing & networking
Accounting & taxes
Being the boss

Walk away with tools and actionable items to begin or accelerate your journey to self-employment.

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