September 16, 2015 — WordPress has built-in support for storing location information on posts, but no real way to make use of it. The Geo Mashup plugin enables deep, powerful geolocation in WordPress, letting you easily add geolocations (coordinates) to almost any content type. It also displays locations on maps you can embed in your theme, posts or widgets, with a dizzying array of options for what to show and how to display it.

This talk starts with the default geolocation system in WordPress and how Geo Mashup integrates with it. We’ll then cover the basics of setup and adding locations on posts, then the different map types and situations where you’d use them. We’ll finish with some dev considerations for displaying maps as elegantly as possible.

Prerequisites:
This talk is aimed at anyone planning a site and considering geo integration. There will be developer speak (PHP/HTML/CSS) at times, but there will be lots to consider for anyone building custom WordPress sites.

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September 16, 2015 — By the end of the The Business of Blogging, you’ll be able to answer the question: Does my business need a blog? I’ll cover what it takes to build a blog, how much time it takes to sustain a blog, and common blog mistakes businesses make. Session attendees will also learn about content marketing and how to curate great content without having a blog. I’ll include resources and WordPress plug ins that make blogging easier. And, we’ll learn how to hire a Virtual Assistant if you don’t think you can do this alone!

Takeaways

Common blog mistakes businesses make and how to avoid them
Resources to find content if your business doesn’t have a blog.
Tips on finding and hiring a great Virtual Assistant to help you with your company’s social media, blog, or content marketing

September 16, 2015 — Spend a few minutes learning how to increase the PageSpeed score of your WordPress powered site. Find out some of the rules you have to follow, and some of the rules you have to break to get there.

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September 16, 2015 — Just in case you forgot: Facebook and other social networks actually
serve a business purpose. If you want to generate a strong social
media ROI over time, connect your business goals to your efforts on
social media. Shift your energy to YOUR BUSINESS rather than the of
unending grind of creating content, and learn how to combine your
creativity with what your clients and customers want to produce
results. Then learn how to implement the right social media tracking
and reporting systems, so once you establish your company or
organizational goals, you’ll know when you’re hitting them. Find out
what data to evaluate regularly to refine your social strategy and
make sure it’s performing for your business and your bottom line. Make
social media work for you–without the burnout, aimless effort, and
inefficiency that waste the money and resources of so many businesses
and nonprofits.

Takeaways

– Learn an easy method to associate each social media site your business or organization uses with specific and even measurable financial, marketing, and communications goals
– Learn how to use Google Analytics data and other social site statistics to guide your strategy for reaching your social media marketing goals
– Learn how to communicate with your team that you have designed a results-oriented social media plan, and what data they can expect to review each month or quarter
– Take home a list of recommended social media tools designed for use with WordPress

September 16, 2015 — Creative SEO tactics go beyond the usual technical SEO, keyword selection and link building. Dan provides a practical session with actionable takeaways to inspire new ideas.

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September 16, 2015 — The presentation aims to show how to create your own shortcode.
We will go through the “why & how” questions following practical steps:
What’s a shortcode? When it might be useful? How to create one? Explain the structure and show the code How to add the shortcode to your WordPress Let’s use and display the shortcode!
Play with the arguments View how to add dependencies (JS/CSS/Hooks) to the short code
Prerequisites:
The topic is more technical and requires a minimal knowledge of : WordPress theme structure, use of functions / PHP, HTML.

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September 16, 2015 — Did you know the average user will wait only 2-3 seconds waiting for a webpage to load before abandoning it forever? Having a fast website is critical to its success. How do you ensure your site loads fast and reliably, to all kinds of users around the world? In this presentation we’ll discuss seven strategies for increasing your WordPress site’s speed. Covering caching, content delivery networks, image optimization, file optimization, database cleaning, and hosting and theme choices, you’re guaranteed to leave this presentation with concrete next steps for improving your site’s performance.

Prerequisites:
Most of these strategies can be accomplished through plugins!

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September 16, 2015 — This is not a marketing presentation on how to get more conversions. In this presentation we walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Prerequisites:
This presentation is suitable for intermediate designers, developers or marketing managers using WordPress.

September 15, 2015 — I talk about the merits of using Client Side technologies when building out a web application. With WP-API moving its way into core and getting better, building web applications with WordPress is becoming more feasible, and easier. JavaScript MVC frameworks have exploded in popularity over the past couple years and I show that they can be used to build with WordPress, in faux MVC setup. I hope people learn the value in the WP-API, if they did not already, and when client side can be a better option for a custom build.

Prerequisites:
I cover the basics of everything including what is WP-API and the basics on how it works (responses, etc.)

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September 15, 2015 — Une introduction a comment écrire du code sécure pour WordPress.
Un apperçu des vulnérabilité les plus commune et comment protéger son code.
Un survol qui inclut:
Bien utiliser les fonctions: esc_url(), esc_html(), esc_attr(), esc_js et wp_json_encode()
Se protéger contres les Injections SQL
Nettoyer des donnés de l’utilisateur
Comment utiliser des nonces
Utiliser Current_user_can pour les permissions d’utilisateurs

Préalables:
Cette conférence est pour les gens qui ont commencé à modifié le code PHP dans les fichiers de leur thème. Elle va vous donner une idée de comment le faire de façon sécure. C’est aussi un bon rappel pour les développeurs intermédiaires et avancés.

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