June 26, 2015 — The focus of this beginner-friendly talk is how to quickly improve your site’s SEO without making it a full-time job. Talking points will include testing your site for SEO trouble spots, submitting your site to search engines, and reviewing common on-page content mistakes.

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June 26, 2015 — How do you set up an informational site that has over 700 pages and is constantly growing? How will anybody find anything? By crafting the menu and template pages to show categories of items and allowing the user to filter the results. Through the use of custom taxonomies, template pages with custom queries and a faceted search result, we walk through how a site can be setup so that it can grow and maintain it’s consistent structure. Even if your project only has 70 posts, being able to cross-reference them with multiple terms so that no matter how they look for things, the information will be found, is very powerful.

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June 25, 2015 — This talk shares strategies on how to best develop engaging content and then you will learn how to effectively integrate social media into your personal branding strategy to develop stronger connections, gather information, find opportunities and demonstrate your knowledge.

June 25, 2015 — This talk introduces the audience to the Informational User Experience design process. Through examples from the web, practical demonstrations, and tips and tricks gleaned from 15 years in the industry, Morten gives the audience a foundation of knowledge that will help them see beyond frameworks, grids, and media queries to what really matters: Communicating ideas through the web.

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June 25, 2015 — In seinem Vortrag zeigt Bernhard Kau eine Einführung in die Arbeitsweise von CSS-Präprozessoren. Am Beispiel von SASS werden Funktionen gezeigt, die bei der täglichen Arbeit mit CSS helfen können.

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June 25, 2015 — Mit Version 4.0 wurden diverse Veränderungen und Erweiterungen hinzugefügt. Gleichzeitig hat sich der Customizer als zentrales Kontrollelement für Themes etabliert. Wieso sollte man ihn also nicht für weitere Control-Anforderungen nutzen und anbieten? Der Customizer als Standard für den User für diverse Anforderungen.

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June 25, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making. Next to a solid planning there are many ways to perform A/B tests, Usability tests, and performance tracking but only a few ways to do them right. Luca’s presentation explores strategies of growth WordPress and the basics of A/B testing, going through the available online tools, the common mistakes and the right procedures.

June 23, 2015 — This talk is about the WordPress coding standards, documentation standards, and showing how to apply those when writing your own plugins.

June 23, 2015 — So you’ve heard about Genesis but haven’t had a chance to dive in? Andrea works at Studiopress directly with Genesis every single day. She will walk you through setup and common settings, so you can get a feel for how Genesis works and the most common tasks site owners use to customize their sites.

June 22, 2015 — A Brief Overview of Typography and how to improve the type on your WordPress websites.

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