September 17, 2015 — The art of debugging code requires a good understanding of the codebase and logical deduction skills. A good debugging tool is like a code mentor that can walk you through the code and help you better understand what is going on, but the deductive reasoning is still up to you. In this session, you will learn how to use Xdebug, a PHP debugging tool to.

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September 17, 2015 — What does the current WordPress design landscape look like? What are popular and upcoming design trends to look out for? We’ll take a look at the current WordPress design ecosystem and explore how it’s projected to change in the next year.

Prerequisites:
An interest in design! The talk is open to people of all levels of experience, but it’s going to be less of a lecture and more of a show-and-tell. It won’t teach you how to design, but it will give you a lot of examples of modern design built on and for WordPress and some of the really cool things WordPress can do.

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September 17, 2015 — Let’s talk fonts! We’ll take a brief look at the history of fonts on the web and best practices for typography. You’ll learn about some of the top font services available as well as methods and tools for implementing the right font for your WordPress site. Whether you prefer to work with plugins, theme options, or manual edits to the theme, you’ll walk away with some options for adding shiny new fonts to your site.

Prerequisites:
This talk is for anyone who wants to learn some basics about typography and get an overview of the various methods available for adding custom fonts to their WordPress site. From advanced coders to beginning bloggers, a wide audience can benefit from learning typography principles and best practices. Folks curious on how to modify fonts on their WP site will learn the options available for customizing at any comfort level.

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September 16, 2015 — Think only coders can make a living using WordPress? Think again! There are a surprising number of ways to make a career using WordPress without knowing a single line of code. This presentation will tackle some of the barriers that discourage beginners from using WordPress professionally, like a lack of technical skill and feeling like an impostor. Shed the fear and discover different career options and simple WordPress tips while learning to leverage your unique skill set for the tech industry.

Prerequisites:
For beginners, come as you are!

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September 16, 2015 — Want to draw people to your website? Simple changes can make a big difference in your site’s popularity. Discover ways to attract readers by tweaking your content structure, fine-tuning visuals, and maximize WordPress sharing tools. Use Search Engine Optimization (SEO) that isn’t subject to the whims of algorithm changes by employing the best plugins and learning how to keep your writing strong. You’ve got great content, now it’s time to share it with others effectively.
Prerequisites:
This presentation is perfect for beginner bloggers, and it can also benefit those who have had a site for years.

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September 16, 2015 — Richard va expliquer l’utilisation de base du plugin Jetpack (comment le connecter à WordPress.com, comment configurer ses modules les plus populaires), et il partagera les meilleures pratiques pour l’utilisation de Jetpack avec les sites de vos clients ainsi que quelques conseils plus avancés. Il va également être disponible pour offrir du soutien technique pour Jetpack en personne pour quiconque en a besoin.

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September 16, 2015 — WordPress has built-in support for storing location information on posts, but no real way to make use of it. The Geo Mashup plugin enables deep, powerful geolocation in WordPress, letting you easily add geolocations (coordinates) to almost any content type. It also displays locations on maps you can embed in your theme, posts or widgets, with a dizzying array of options for what to show and how to display it.

This talk starts with the default geolocation system in WordPress and how Geo Mashup integrates with it. We’ll then cover the basics of setup and adding locations on posts, then the different map types and situations where you’d use them. We’ll finish with some dev considerations for displaying maps as elegantly as possible.

Prerequisites:
This talk is aimed at anyone planning a site and considering geo integration. There will be developer speak (PHP/HTML/CSS) at times, but there will be lots to consider for anyone building custom WordPress sites.

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September 16, 2015 — By the end of the The Business of Blogging, you’ll be able to answer the question: Does my business need a blog? I’ll cover what it takes to build a blog, how much time it takes to sustain a blog, and common blog mistakes businesses make. Session attendees will also learn about content marketing and how to curate great content without having a blog. I’ll include resources and WordPress plug ins that make blogging easier. And, we’ll learn how to hire a Virtual Assistant if you don’t think you can do this alone!

Takeaways

Common blog mistakes businesses make and how to avoid them
Resources to find content if your business doesn’t have a blog.
Tips on finding and hiring a great Virtual Assistant to help you with your company’s social media, blog, or content marketing

September 16, 2015 — Spend a few minutes learning how to increase the PageSpeed score of your WordPress powered site. Find out some of the rules you have to follow, and some of the rules you have to break to get there.

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September 16, 2015 — Just in case you forgot: Facebook and other social networks actually
serve a business purpose. If you want to generate a strong social
media ROI over time, connect your business goals to your efforts on
social media. Shift your energy to YOUR BUSINESS rather than the of
unending grind of creating content, and learn how to combine your
creativity with what your clients and customers want to produce
results. Then learn how to implement the right social media tracking
and reporting systems, so once you establish your company or
organizational goals, you’ll know when you’re hitting them. Find out
what data to evaluate regularly to refine your social strategy and
make sure it’s performing for your business and your bottom line. Make
social media work for you–without the burnout, aimless effort, and
inefficiency that waste the money and resources of so many businesses
and nonprofits.

Takeaways

– Learn an easy method to associate each social media site your business or organization uses with specific and even measurable financial, marketing, and communications goals
– Learn how to use Google Analytics data and other social site statistics to guide your strategy for reaching your social media marketing goals
– Learn how to communicate with your team that you have designed a results-oriented social media plan, and what data they can expect to review each month or quarter
– Take home a list of recommended social media tools designed for use with WordPress