October 1, 2023 — New technologies are demanding more knowledge and technical skills in areas such as digital accessibility.

The effort is focusing on UX/UI design, data visualization, business transformation, entrepreneurship, innovation, amongst others.

One of the biggest challenges is how can we present the information in a way that will be responsible, accessible, usable, comprehensible, technical and all at once.

Sounds crazy, right?

Thus, If I tell you that there is a portfolio of opportunities to create information that meets all those criteria. Would you dare to attend the session?

October 1, 2023 — The collaboration between shoppers in Generations Z and Alpha, born between 1997 and 2025, respectively, is poised to revolutionize social proof in several ways. These digital natives are the first generations to grow up with digital technologies, and as such, their purchasing decisions are heavily influenced by social media, online reviews, and recommendations from friends and peers. Unlike previous generations, Gen Z and Alpha place more value on recommendations from friends and family than on advertisements or influencer endorsements. They prioritize authenticity and transparency in social proof, ignoring or rejecting content that appears inauthentic or biased.

Moreover, this new focus on collaboration has led to the creation of small online communities, where members can exchange information, reviews, and recommendations. This type of collaboration emphasizes the power of social proof and improves the customer experience.

In conclusion, the collaboration among shoppers in Gen Z and Alpha presents a significant shift in the way we view the social proof. Their emphasis on authenticity, transparency, and community-driven recommendations will continue to shape the digital commerce landscape and provide new opportunities for businesses to engage with customers.

Digital influence: Gen Z and Alpha are the first generations to grow up with digital technologies, and their purchasing decisions are heavily influenced by social media, online reviews, and recommendations from friends and peers.
Value of recommendations: For these generations, recommendations from friends and family carry more weight than advertisements or influencer endorsements.
Increased importance of authenticity: Gen Z and Alpha value authenticity and transparency, and they are likely to ignore or reject social proof that appears inauthentic or biased.
Emphasis on community: Shopper collaboration within these generations can lead to the creation of small online communities, where members can exchange information, reviews, and recommendations. This type of collaboration can increase the power of social proof and improve customer experience.
Overall, shopper collaboration within Gen Z and Alpha will shape the role of social proof in ways that reflect their digital fluency, values, and preferences.

October 1, 2023 — Quality, convenience, value, incentives, trust, sound ethics, minimal environment impact… and all tied together with a seamless customer experience.

Meaningful purchases are what more and more modern consumers expect. So how can agencies, products, platforms and merchants respond?

By working together to create eCommerce experiences that leave a good taste – and keep customers coming back for more.

October 1, 2023 — In this ground-breaking session, we’ll delve into the world of WordPress teams and their experiences working within their companies.

For the first time, we’ll unveil the findings of the Team Experience Index (teamexperienceindex.com), shedding light on employees’ thoughts about their roles, leadership, collaboration, and future prospects.

Leveraging insights from the OpenTeam Framework, you’ll leave equipped with practical ideas and tactics to enhance employee engagement and create a people-first culture in your organisation.

October 1, 2023 — Passkeys are a safer and easier alternative to passwords. With passkeys, users can sign-in to apps and websites with a biometric sensor (such as a fingerprint or facial recognition), PIN, or pattern, freeing them from having to remember and manage passwords.

Presentation Slides »

October 1, 2023 — In this talk we will see how we can use WordPress for the design and creation of immersive experiences, making use of custom blocks and open source libraries oriented to virtual reality development.

October 1, 2023 — WordPress is a powerful platform for building websites, but it is important to consider the impact of these sites on the environment.

This talk will focus on delivering practical tips for users and developers to maximise digital sustainability for WordPress websites that deliver benefits for both users and the planet.

Louise will outline the key steps that users and developers can take throughout the lifecycle of a website: from planning, design and development, through to ongoing hosting and updates to the content. The goal is to reduce the carbon footprint of a website, maximising commercial opportunities and improving performance and search rankings. This talk aims to contribute to a greener and more responsible digital future by raising awareness of digital sustainability and empowering WordPress users and developers to make a positive impact.

October 1, 2023 — It is 2023 and wordpress.org has about 50,000 plugins.

One might think there is no more room left for building a plugin (or theme business) in this saturated market, right? Wrong.

WordPress is changing, for the better. In this block world (or Gutenberg world) we are seeing completely different kind of usage pattern.

Everyone is building their pages inside the block editor and hence the need of new kind of plugins & themes which support this workflow.

In this talk I will share our experience on building single block plugins, a kit and a theme all at the same time. What works and what doesn’t.

October 1, 2023 — The business ecosystem around WordPress is multicultural and distributed. The strive for diversity, autonomy, and location independence that governs the open source world is what businesses have been successfully adopting so they can win clients all over the world and hire amazing talent.

But even though global business speaks English, very often we don’t understand what the other is trying to communicate. Remote companies operating in different regions, like the one where I work, often fall short when it comes to effectively implementing practices that seem to work great in the West, in the East.

How do you navigate the minefield of culture-based misunderstanding?

In this talk we’ll dig into some of the big invisible boundaries of global business and look at ways to help us bridge them based on the experience of a former rookie who joined the Polyglots WordPress team consisting of 20 000 contributors speaking 200 languages on a whim and then found herself resource managing a team of 50 engineers and project managers across APAC, Americas, and EMEA.

October 1, 2023 — WordPress aims to democratise publishing – but how would a non-coder contribute to the WordPress Project?

Join this panel for a discussion of this experience working closely with the Core Team as well Design and Accessibility. Completing tasks such as testing, updating documentation, administrative work including leading a bug-scrub or bug-gardening are all great examples of contributions that don’t necessarily require you to know ‘how to code’.

Join us for this discussion where we explain the idea of a universe where WordPress can thrive with contributions from non-coders.