November 3, 2020 — In this talk Pablo Postigo, co-Founder & CEO of Frontity, will give an introduction to the basics of Frontity Framework and what are the main challenges when developing a React frontend for a Headless WordPress.

In addition he will share his vision of the future of JavaScript in the WordPress ecosystem and also the story behind Frontity, with special attention to the key learnings from these years building the Framework.

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November 3, 2020 — We will talk through:

Different times of days to post
Different uses of the website to drive traffic
The importance of analytics
Knowing your audience and what they want to learn
Finally, talking through the fact that the data does not exist in a vacuum, and learning to trust your personal experience in conjunction with the numbers.

November 3, 2020 — These days, it’s easy to feel overwhelmed. The tech industry is facing a veritable raft of ethical, moral, and political crises. Automation and industrialization are reshaping our world. And sitting in the middle of all that? You and me. We’re digital designers, we’re developers, we’re product owners. But each day, our work is changing — more quickly than it ever has before.

Here’s the question we have to ask ourselves: what do we want that change to be? In this talk, we’ll look at some of the challenges facing our industry, and ask ourselves: what kind of work do we want to do?

November 3, 2020 — Speed matters. People are impatient. If your website or a client’s website doesn’t load quickly – within a just a couple of seconds – many visitors will abandon it completely. A slow site means lost time & revenue. But figuring out how to speed up a slow site can be HARD. Everyone’s got a suggestion and an idea for how to fix your performance issues, but most are just guesses, and not based on real data. STOP GUESSING. If you have a performance issue, or just want a faster site, you need to KNOW exactly what is slowing things down, and how to fix it. This talk will show you how.

November 3, 2020 — In this talk, you will learn the importance of online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user-focused experiences allows you to truly understand and deliver for your users.

We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.

November 3, 2020 — This talk will include:

lessons learned from our personal experiences looking for work at everything from partnerships to VIP agencies
when to work for yourself and when to hire on with someone else,
and then job trends in 2019 that open up opportunities for people interested in moving away from the traditional opportunities in development and design.

Presentation Slides »

November 3, 2020 — Come learn about how you can use WordPress to power and amplify your voice online, and reclaim the web from the walled gardens for the user!

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November 3, 2020 — If you’re working with code, you’re going to encounter bugs. One of the most important aspects to efficient software development is learning how to troubleshoot and debug more effectively. In this talk, we’ll discuss some useful debugging methods, powerful tools, and insightful plugins that can help you become a better developer when building with WordPress.

November 3, 2020 — Transients allow developers to easily micro-cache expensive queries and remote data calls in the most efficient way possible. They’re relatively easy to use and can make dramatic performance improvements in your site.

Presentation Slides »

November 3, 2020 — Have you been asked to translate your website(s) yet? If not, the question is coming soon. The US has 4.3% of the world’s population and yet, less than 5% of US companies export. Plus, nearly half the population in the top 5 US cities don’t speak English at home. Being able to research and buy online has blasted open multilingual lead generation and customer acquisition opportunities leading many companies to become “accidental exporters”. If your (or your client’s) website isn’t translated and you aren’t doing multilingual marketing, you are losing out. In this session, learn how to develop a multilingual communications strategy, leverage WordPress with translation technologies, and figure out the right process to get the quality you need.