November 3, 2020 — CSS (Cascading Style Sheets) is a language used to control the look and feel of your website. This powerful tool controls the spacing, coloring, fonts, and decorative elements (such as boxes and underlines) of your WordPress website. In this session, we’ll learn what CSS is, how to view the CSS already affecting your website, and how to add your own CSS.

Presentation Slides »

November 3, 2020 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

November 3, 2020 — With all the talk about the importance of making WordPress Accessible, how does someone with a vision impairment teach WordPress? Listen as I share the tools and techniques I have used for the last ten years as a WordPress instructor at Pratt Institute, the Fashion Institute of Technology and Third Ward in New York. I will share with you 5 tools and techniques that aid me in teaching my students as well as my thoughts on my article published by Smashing Magazine on what it’s like to have macular degeneration. If you care about Accessibility, you don’t want to miss this.

November 3, 2020 — With the web ecosystem steadily moving towards JavaScript frameworks and JAMstack setups, let’s see how to get up to speed with those latest headless trends.

During this hands-on workshop, we will build a React front-end pulling content from WordPress with GraphQL, and using Gatsby as a static website generator. Some knowledge of WordPress Rest API, Node or React is a plus but not a requirement. We will go through each step following a homemade GitHub tutorial with concrete examples, including the initial setup and a deployment on a serverless hosting and continuous integration (CI) platform. As an extra, we will also explain how to easily make your Gutenberg layout work with your React website.

Bring your own bottle laptop (BYOL) and join us if you are curious about headless architecture.

November 2, 2020 — 2020 is almost over! How are you not committed to video marketing as the pillar for all your marketing?

Learn how using one video per month will allow you to do more with less, show up for your community, and get leads just from solving your prospects problems one story at a time.

November 2, 2020 — W3C web standards are the foundation for building a web page to work well with Google, screen readers, and all assistive devices. This talk explains why the fundamentals we use for Google to index and rank pages are also the foundations for website accessibility.

November 2, 2020 — Building an eCommerce store can be a daunting experience. Suddenly you’re not just working with content anymore, now it’s taxes and shipping and customers that need to be kept happy.

Fortunately, it doesn’t have to be scary. This talk explains a number of steps you can take to remove the uncertainty from building eCommerce websites so you can move forward with confidence.

Presentation Slides »

November 2, 2020 — Si fa un gran parlare di JAMstack, ma di cosa si tratta? E qual è la sua relazione con WordPress?
Vediamo di scoprirlo seguendo i passi principali per creare un’app del tutto simile a quelle Android usando Gatsby e la libreria Material-UI… e se non conosci React, non temere! Può essere l’occasione di impararlo 🙂

Presentation Slides »

November 2, 2020 — La nostra esperienza digitale è un’esperienza verbale: le parole sono parte integrante del design e i microtesti ci guidano durante la navigazione, semplificano l’interazione e aumentano le conversioni.
In questo talk ti presenterò delle regole pratiche per scrivere testi brevi e rendere i tuoi clienti più felici.

November 2, 2020 — Le persone tendono a raccontare i propri successi e sono spesso riluttanti a condividere ed ammettere gli sbagli che hanno commesso strada facendo. La verità è che quando ti metti in gioco inevitabilmente commetti degli errori. Ma saranno proprio quegli errori a regalarti le lezioni – di business, ma anche di vita – più importanti.

In questo talk non ti parlerò dei miei successi ma degli errori più grandi che ho commesso e che mi hanno reso la persona che sono oggi. Perché sbagliare è spesso un’eccellente occasione di crescita.

Presentation Slides »