Author Archive

  • Rahul Bansal: The art of pricing

    WordCamp Europe 2019Speaker: Rahul Bansal

    October 11, 2019 — Whether you are selling a service or product, setting the right price for a globally diverse customer base is hard. Because WordPress is used by everyone from individuals to billion-dollar corporations, setting the price is even harder. So how do you master the art of pricing? Over 10 years, Rahul performed a number of experiments and learned lessons, sometimes the hard way. He will share his wisdom, the tactics he used, and real-life experience. Yes, all in 10 minutes!

  • Aida Marie Correa: Blogging, Even If You Think You Can’t Write

    WordCamp Birmingham 2019Speaker: Aida Correa-Jackson

    October 11, 2019 — Have you ever wanted to start a blog, but were too reluctant to try because you don’t think you have the proper writing skills?

    Come learn about the different types of blogs you can start that can be fun, authentic and engaging to your audience – without being “spammy” – even if you’re not a traditional blog writer.

    We’ll explore different ways you can blog that don’t require phenomenal writing skills, but will still showcase your interests, knowledge or expertise. I’ll also share additional resources that will make getting started on your very own blog even easier!

    In the end, you’ll be so inspired that you might even start your blog right away!

  • Marco Berrocal: WP Query For Beginners

    WordCamp Birmingham 2019Speaker: Marco Berrocal

    October 11, 2019 — WP Query is one of the most important components of WordPress. Learn how to create custom loops in order to fetch the information you need so that you can fine tune a query of posts for your specific scenario.

  • David Wolfpaw: The Power of CSS: Cool Things To Do With Styles

    WordCamp Birmingham 2019Speaker: David Wolfpaw

    October 11, 2019 — Frontend Developers are trained to work with JavaScript, and to use it to create interactivity on sites. But there are plenty of cool things that you can do with standard HTML and CSS.

    Whether it’s fitting images into boxes, fitting boxes onto screens, or filling screens with beautifully animated user interactions, CSS can have you covered!

  • Francesca Marano: The art of networking

    WordCamp Europe 2019Speaker: Francesca Marano

    October 11, 2019 — Networking is a great tool to grow your business. It can help you find new ideas, new customers, new partners, and even a new job if you are looking for a career change. Networking comes naturally to some people but is dreaded by others. It can be hard if you are not an extrovert and it is time consuming. The good news is you can learn how to network! How do you get out of your comfort zone and push yourself to talk to potentially interesting people? How do you measure the return on investment? How do you find a good balance between schmoosing and getting down to business? Let’s find out together!

  • Kåre Steffensen: How Gutenberg changed the way we sell WordPress sites

    WordCamp Europe 2019Speaker: Kåre Steffensen

    October 11, 2019 — In early 2018, Peytz & Co started using Gutenberg to power a boilerplate theme on which they built custom websites. Kåre will talk about how Gutenberg helped better align sale pitch and client understanding of what is actually developed in a modular approach when looking at functionality and content, on a website that is bound to change over time.

  • Jesse van de Hulsbeek, Marieke van de Rakt: How to engage your online audience: How to engage your online audience: Lessons from the field of education

    WordCamp Europe 2019Speakers: Jesse van de Hulsbeek, Marieke van de Rakt

    October 11, 2019 — Whether people are browsing your website, reading your content, or using your product, you have one vital and universal requirement to fulfil as a creator: Anything you present to your audience should be clear and understandable. Surprisingly and often, this proves to be a tough challenge. Users are overwhelmed by design, shy away from difficult copy, and become frustrated with features that aren’t intuitive. Marieke and Jesse explore learning and information processing theory and practices, so you can bridge the gap between you and your users. You’ll get lots of practical tips you can apply immediately.

  • Daniel Kanchev: More aim, less blame: How to use postmortems to turn failures into something valuabl

    WordCamp Europe 2019Speaker: Daniel Kanchev

    October 11, 2019 — Mistakes and failure are inevitable. Instead of being afraid of them, we should use them as lessons that help identify weak points in our organisations and systems. One way to do this is by writing blameless postmortems. Daniel details exactly how postmortems can help organisations and teams focus on improvement, and how that boosts work morale, makes products better, and strengthens your relationship with customers.

  • Local development on Docker: the easy way!

    WordCamp Milano 2017Speaker: Eugenio Petullà

    October 11, 2019 — Docker è la tecnologia di cui ogni svilppatore aveva bisogno. Dopo aver assistito a questo talk sarete in grado di configurare e gestire in locale un ambiente di sviluppo WordPress senza dover lanciare alcuna macchina virtuale, semplicemente editando un banale file.

    Presentation Slides »

  • Tammie Lister: A tale of Gutenberg usability testing

    WordCamp Milano 2017Speaker: Tammie Lister

    October 11, 2019 — This is a tale of how usability testing began as a community project and grew. Discover along the way the results and how they influenced the project so far. Learn how to run usability tests and also a lot more about Gutenberg along the way.