January 15, 2024 — During the pandemic churches have had to totally transform their way of thinking, working, and holding services. The value of a professional web person to meet the ever-changing needs has never been higher. Let’s go over some tips and tools (plugins) that will make your church web clients happy.

January 15, 2024 — Successful WordPress agencies have one thing in common: they have a system in place for their business that acts as a template for growth.

In this talk, we will cover the basics of the Entrepreneurial Operating System, as outlined by Gino Wickman in his book Traction. We will take a deep dive into what it means to build a working business plan, how to create a vision for your business, and how to create annual and quarterly goals to set you up for predictable business growth.

We’ll also talk about the driving force behind every agency: finding the right employees. You will leave with a template for a two-page business plan that you can implement tomorrow, and use as a tool to grow your business and align your team.

January 15, 2024 — Navigate your way around your website with the aid of the navigation block. This tutorial will walk a user through how to create a menu with the navigation block using WordPress v. 6.4 with the block editor. The tutorial will use the 2024 theme. It will also touch on moving menu items, creating a second menu, adding a button and a sub-menu.

Learning outcomes
Adding pages to a current navigation
Setting up a new navigation menu
How to move navigation items to different locations
How to create a second navigation menu to use in a second location such as the footer or sidebar.

January 15, 2024 — We all want the free traffic that SEO can bring to our sites. However, SEO advice always seems to be changing. What’s the best thing you can do to get more traffic (and, better, business) from your SEO efforts in 2023? More specifically, what do WordPress users need to pay attention to in order to get the most love out of Google? David will share what he’s doing with his clients- so you can apply this advice to your website, as well.

January 15, 2024 — Never waste a bad move. Success as a business owner is built on the lessons we’ve learned from our biggest mistakes. In this talk, Nathan draws on almost 30 years of experience in the web business to share the most important lessons he had to learn the hard way. Each lesson is summarized in a succinct statement and then unpacked with examples that will make you laugh, cringe and think.

January 15, 2024 — The Block Editor is Gutenberg, but Gutenberg is not the Block Editor. As developers we can create interfaces that are powered by the Gutenberg framework in new and innovative ways. Here’s what that means and why plugin owners should pay attention.

January 15, 2024 — ADHD and WordPress can be a world-changing combination…or lead to severe burnout. Learn ways to harness your neurodivergent superpower or learn to support those in your world who need it.

January 15, 2024 — While you use the internet and web every day, you may not have ever stopped to consider how all of it works. When managing your website, there are lots of components and systems working together to keep your site working. Understanding how all these work together allows you to make changes to improve your site as well as better communicate with the developers that you may get support from.

January 15, 2024 — In my presentation, I’ll discuss how to optimize the lead generation process for more leads in recent and upcoming years, how to convert maximum conversion from potential leads, and the connection between these two.

So, what are the trending solutions to optimize the lead generation process for more leads in recent and upcoming years? Though there’re different types of suggestions depending on the lead categories. I’ll discuss some general ways that are suitable to collect all types of leads.

Now, to increase the conversion rate of your website from the potential leads, I’ll discuss a few points such as identifying buyer persona, finding areas of improvement, improving user experience, and more.

So, the connection between these two is simple. Lead generation is about attracting new potential customers for your website, whereas CRO is about optimizing your website that ensures the desired action from your users.

Presentation Slides »

January 15, 2024 — Since the pandemic, remote working has increased in popularity. But if remote working has left you feeling exhausted, this talk has simple tips which you can apply in daily life and do more in less time. Taking short breaks may seem like a waste of time, especially when we’re working to beat a deadline. But in truth, taking regular breaks is one of the most effective tips for working remotely. This talk will focus on similar tips to deliver work faster and more effectively.

Presentation Slides »