March 19, 2020 — My WordPress journey started with small projects, with total budgets under $100. Nine years later, we have grown to reach the other end of the spectrum, regularly handling Enterprise WordPress projects with budgets of over $100K per year. At this scale, the rules for “selling” WordPress to a client change.

WordPress’ traditional advantages don’t necessarily apply anymore. I will start by addressing the two largest apprehensions that enterprises have- security & scalability- and cover other pain points like:

– Integration with existing systems
– Ownership and responsibility
– Extensibility and long term viability
– “Free” and “GPL” concerns

I hope the lessons I share in this talk from our own learning will help increase the WordPress adoption in enterprises.

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March 19, 2020 — In this session we’ll explore three SEO core tactics for creating a search engine friendly websites and blogs. We’ll deep dive into setting up content silos, the pros and cons of content depth, and super powers found in internal links.

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March 19, 2020 — You know how to build a WordPress theme, you’ve written your share of plugins, you know all the secrets to transform a WordPress site into the application you need it to be. But do you like to solve problems by adding more options? Are you worried that “good enough” is not good enough?

Perhaps it’s time to work with an expert in web design, a professional who can enhance both the beauty and the usability of your creations. In this session we’ll discuss the importance of designers to WordPress development, how to decide when you need one, and how to find one worth working with.

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March 19, 2020 — Ever wondered if you could use an image you found on the web for a post or page on your WordPress site?

This class will discuss both images and fonts, licenses and fair use.

March 19, 2020 — My ten years as a professional jazz musician has prepared me for the WordPress world in more ways than I could have imagined. What could these two disparate worlds possibly have in common? Well, as it turns out, tons. In this action-packed lightning talk, I’ll explore the parallels between the culture of jazz and the culture of WordPress. As it turns out, us WordPress lovers could learn a thing or two from jazz musicians – and vice versa.

WARNING: Immediately following this talk, you may find yourself making a beeline for the local record shop.

March 19, 2020 — I’ll talk about how to create user avatars and use your analytics to decide what your audience responds to best, and how you can use that information to create content they love.

A solid content strategy can be the difference between an online business that’s scraping by and a booming business.

March 19, 2020 — So you have your WordPress site up and running and its awesome. But what’s next? Don’t let those pesky Rebels destroy your new site come learn about what you can do to keep your WordPress site in good working order after it is completed.

March 19, 2020 — How much time do you spend reading code versus writing code? The answer may surprise you…

Most of a developer’s time is actually *not* spent writing code, yet _how_ we write code – and the decisions we make throughout the process – are paramount in the development process. Give me just 30 minutes and I’ll show you how writing code slowly and intentionally actually made me faster and more profitable. Better yet, I can teach you how to do the same.

What we’ll cover:

– Developer mindset and solving problems
– What makes formatting so important
– Adopting and following standards
– How and why to write expressive code
– Building better functions
– Leveraging comments, and writing them better
– The power and benefits of incremental improvement
– Getting faster by moving slower

This presentation is for anyone who aspires to write clean, functional code. Whether you’re just getting started, or you’ve been programming for years, you’ll leave better equipped and inspired to write beautiful & useful code than when you entered.

Working in code should be a delightful experience, so let me help you make it pleasant and enjoyable!

March 19, 2020 — In this talk I share how to use online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user focused experiences allows you to truly understand and deliver for your users.

We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.

March 19, 2020 — This video shows how a PTE or GTE can validate a WordPress translation project.

For more information about becoming a PTE, please refer: Project Translation Editor (PTE) Request (https://make.wordpress.org/polyglots/handbook/rosetta/roles-and-capabilities/pte-request/)