March 19, 2020 — My ten years as a professional jazz musician has prepared me for the WordPress world in more ways than I could have imagined. What could these two disparate worlds possibly have in common? Well, as it turns out, tons. In this action-packed lightning talk, I’ll explore the parallels between the culture of jazz and the culture of WordPress. As it turns out, us WordPress lovers could learn a thing or two from jazz musicians – and vice versa.

WARNING: Immediately following this talk, you may find yourself making a beeline for the local record shop.

March 19, 2020 — I’ll talk about how to create user avatars and use your analytics to decide what your audience responds to best, and how you can use that information to create content they love.

A solid content strategy can be the difference between an online business that’s scraping by and a booming business.

March 19, 2020 — So you have your WordPress site up and running and its awesome. But what’s next? Don’t let those pesky Rebels destroy your new site come learn about what you can do to keep your WordPress site in good working order after it is completed.

March 19, 2020 — How much time do you spend reading code versus writing code? The answer may surprise you…

Most of a developer’s time is actually *not* spent writing code, yet _how_ we write code – and the decisions we make throughout the process – are paramount in the development process. Give me just 30 minutes and I’ll show you how writing code slowly and intentionally actually made me faster and more profitable. Better yet, I can teach you how to do the same.

What we’ll cover:

– Developer mindset and solving problems
– What makes formatting so important
– Adopting and following standards
– How and why to write expressive code
– Building better functions
– Leveraging comments, and writing them better
– The power and benefits of incremental improvement
– Getting faster by moving slower

This presentation is for anyone who aspires to write clean, functional code. Whether you’re just getting started, or you’ve been programming for years, you’ll leave better equipped and inspired to write beautiful & useful code than when you entered.

Working in code should be a delightful experience, so let me help you make it pleasant and enjoyable!

March 19, 2020 — In this talk I share how to use online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user focused experiences allows you to truly understand and deliver for your users.

We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.

March 19, 2020 — This video shows how a PTE or GTE can validate a WordPress translation project.

For more information about becoming a PTE, please refer: Project Translation Editor (PTE) Request (https://make.wordpress.org/polyglots/handbook/rosetta/roles-and-capabilities/pte-request/)

March 19, 2020 — The talk will cover what an ideal customer is and how to work out who that is for you, I will explain what an ideal client avatar is, and how to create one for yourself.

I will then explain and show how to craft effective messaging (and perhaps even branding) to help you communicate in a way that really speaks clearly to those who you wish to attract most.

I will touch on niching (common objections and misconception) as you can not talk about positioning for an audience without covering niching.

As with the above, I will cover why you should consider niching and how to niche based on not only the standard Vertical and Horizontal niches but also based on Psychographics and personality types.

The benefits of the above helps to attract more leads, convert more leads and charge a premium rate for this.

I will finishing this up by covering basic pricing principles and how to tie that into your offer and communication to help you charge more by doing the same amount (and level) of work.

March 19, 2020 — This talk covers the following points:

The importance of a business plan
How to implement a business strategy
The focus on your client persona and who they really are
Marketing success and strategies
Copy and Communications
The talk will cover a high-level of information which can be adapted by anyone who owns a business or website online.

March 17, 2020 — Using social media to build relationships
Engagement Strategies
Using social media as a lead generator

March 16, 2020 — In this talk, you will learn different ways on how to manage a healthy work/life balance and relieve the stress of self-employment while ensuring a recurring income.