August 5, 2019 — Lightning talk. Lessons learned from working remotely (mostly with WordPress) while on a two year road trip.

August 5, 2019 — There is a lot of talk today in the WordPress world about using a content-first approach to design. And, while that is one reason to use a content-first approach, it is not really the most compelling reason. In this session I will share how to implement a content-first website development approach that prevents project delays, increases project productivity, and thereby increases your overall project return on investment.

Takeaways:

How to structure a project to prevent the client from holding it hostage over content.
The 5 Steps of Content Collection
6 Content-First Best Practices

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August 5, 2019 — If you can never seem to find time to redesign your own website or launch a new service because you’re too busy with client work… you’re not alone, and this talk is for you!

Takeaways:

Better understanding of why it’s so hard to move our businesses forward when we’re busy with client workA clear strategy to address this very common issueThe motivation to make it happen!

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August 5, 2019 — I am an introvert, that guy that hides in the corner at public events, but, I was also a freelancer, who became an agency owner. How you ask? Well, I had to overcome my fear of networking and sales to build my freelance business. I had to find ways to overcome my fear and build my business.

I will share with you simple tips and tricks I used to overcome my fear of sales and networking. I will help motivate you to get out there and find clients and sell to them at the rate you want for your self. We will talk about you create a sales pitch that works for you and that you are comfortable with.

If you’re an introvert looking to learn how to talk shop or your an extrovert who wants tips on freelance sales, this is the talk for you.

Takeaways:

Sales TipsSales ToolsSales Motivation

August 5, 2019 — Nothing is what it used to be. The worlds of marketing, communications, and public relations are in a constant state of evolution. Those who work within these spaces need to be highly aware of how the convergence of story & technology is dramatically changing the ways in which humanity fosters connection. Communication strategies are no longer linear or sequential, they are three-dimensional, and that has a massive effective on PR tactics.

Takeaways:

A PR Strategy FrameworkA sample Press KitAn Editorial Calendar

August 5, 2019 — Do you hate writing proposals? Not sure what you should include? Learn to quickly create website proposals quickly and confidently using various tools available to a freelancer.

Takeaways: Sections to consider for your proposal, popular Tools that contain templates, or creating your own template from the ones provided.

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August 5, 2019 — Lightning talk.

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August 5, 2019 — If your involved in Social Media you must understand and be able to apply strategies that build public awareness and respect. Being involved, engaged and approachable in the public eye provides a solid visual element to drive attention and build followers and not just relying on SEO and Google. Being a content creator demands being visible to the public and understanding that perceptions are invaluable. The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Social Media has grown to embrace the diversity, simplicity and even the complexity of the world. There is more to it than your personal perceptions of the content you create.

Content creators and digital innovators must be aware of the perceptions that people are viewing, reading, digesting, and comprehending.

Social Media is designed to be engaging, fun and different with thought provoking and interactive dialogue. Is your content including any of these elements?

Everyone has the potential to be awesome on social media, but what are you applying to make it so?

Takeaways:

The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.How to connect across generational lines for increased engagement.Accepting diversity in gender, culture, generational usage of technology and age is a good thing.

August 5, 2019 — Google Search Console (GSC) is the most powerful free SEO tool available to you and your website. But, it can be intimidating and stressful if you don’t know how to use it. The good news is that it doesn’t have to be. This talk will walk you through the nuts and bolts of Google Search Console so you can go home with the confidence you need to use it and start acting upon the insights you gather. The actions you take with your newfound knowledge will lead to better search results and more of the right kind of visitors to your website.

Takeaways:

Know where to find the most valuable SEO insights in GSC. Learn how to translate GSC insights into SEO action on your WordPress website.Learn to love your stress-free relationship with GSC.

August 5, 2019 — Using SEO industry tools, I will provide a series of demonstrations that look behind the scenes at what SEO content strategies are delivering results for sites that perform well.

Takeaways:

InspirationConfidence to trial new content strategies Pleasure from spying on other people’s tactics

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