January 3, 2019 — Sizo goes through some of the common mistakes when starting a WordPress Blog.

January 3, 2019 — Leveraging Your WordCamp Experience for Better Social Media Engagement

WordCamp is a great experience for the WordPress novice, expert and everyone in between. But, how exactly does one apply all the great information they’ve learned from the conference? This talk will explore the reasons why one should attend WordCamp and how-to effectively apply WordCamp skills, knowledge and information for better Social Media engagement.

January 3, 2019 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

January 3, 2019 — Wordshop — Growing your business is about building trust and whats more trusting then your voice? Where writing a blog post may not come easy to people, speaking is very natural, and intimate.

Podcasting is growing (once again) and it’s not that hard to do! In this session, I’ll show the workflow, best practices and ways to monetize.

January 3, 2019 — Images! We all need them in our WordPress sites to help tell our stories. Where do you get your images? Pay big bucks for stock photography or “borrow” images from the Internet. Neither is the most optimal solution. How about learning how to get out of “auto” mode on that camera you may already have? I can teach you how to shoot products, people, landscapes, and architecture to create stunning images that will add a new dynamic level to your (or your client’s) websites, and other marketing materials.

Don’t think for a second that you can’t do it. I’ve been teaching kids (and adults alike) for years how to get more out of their cameras’. Come see, you’ll be the envy of your family and friends.

January 2, 2019 — The discussion topics will range in areas of:

The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.
How to connect across generational lines for increased engagement.
Defining and understanding the dynamics of SoLoMoCo Social engagement, Local activism, Mobile digital technology, Community perceptions and expectations.
Accepting diversity in gender, culture, generational usage of technology and age is a good thing.
Applying new learning to be a digital leader on and offline.
Don’t rely just on SEO, conventional marketing, and analytics.

The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Content creators and digital innovators must be aware of the perceptions of others that are viewing, reading, digesting, comprehending and enjoying content.

Social Media is designed to be engaging, fun and embracing the diversity of thinking.

Everyone has the potential to be awesome on social media because of their authentic content.

January 2, 2019 — In this workshop session, we will focus on the basics of copyright and intellectual property, internet commerce, and best practices for the website user and privacy policies. This will not be legal advice, but rather offer general information.

January 2, 2019 — Growing your business is about building trust and whats more trusting then your voice? Where writing a blog post may not come easy to people, speaking is very natural, and intimate.

Podcasting is growing (once again) and it’s not that hard to do! In this session, I’ll show the workflow, best practices and ways to monetize.

January 2, 2019 — We know you have questions about Gutenberg. We all do! This session aims to answer those we can in an informal discussion meant for all levels of expertise. Together we will determine answers or explain how to get them answered.

January 2, 2019 — For an open source community to thrive, it’s important that valid business models surround it. In this talk Marieke and I will discuss why a business model around open source projects is so important. The money that funds further development, but also funds conferences, marketing and education, has to be made somehow. We will cover the several large open source communities that exist today and discuss how successful the business models around them are.

But it’s not all about making money: it’s about giving back too. If every company in an open source community gives back, that community becomes unstoppable. The idea of five for the future is built on that. Other communities have similar ideas, and reward them in other ways, which we’ll discuss. We’ll also show why at Yoast, we think 5% is not enough.