August 13, 2018 — It doesn’t matter who you are, give sketching a try. I’ve used quick sketches to bridge the communication gap between what our clients want to create, and what our developers can build. If you spend 10 minutes on a sketch to describe how an interface will work, you can then share it with your team and validate whether everyone is on the right page. Even if you’re wrong, you’ve got a starting point.

This workshop is for folks making websites for a living. We walk through previous development problems that I’ve used sketching on, and then work on live examples together.

August 13, 2018 — This is a development-specific workshop, so you should have an idea about coding in general. Besides that, the workshop itself does not require any specific skill or knowledge.

We’ve all had these “Wait, what? That worked the other day!” moments. They usually happen after we introduced a new feature but broke existing functionality in the process. This is why we often don’t feel confident that our code is working as expected. When developing plugins—or whole websites—this is important, though. Clients expect that making changes won’t break their sites. But can we be sure of that?

There is a solution for that, and it’s called Unit Testing! During this hands-on workshop, we’ll help you understand what testable code is and how to write unit tests for it. Armed with this knowledge, you’ll be able to prevent these embarrassing moments from ever happening again.

August 13, 2018 — WordPress is promoted as a tool to easily publish content, but on the other hand, development of these WordPress projects is a different and complicated story. We will handle the touch points of each project at the workshop – clients, designs, bugs, deadlines, customer support, etc. – and determine which factors affect the deliverable of a typical WP project. We will put a special emphasis on business risk mitigation with WordPress project (not getting your money, breaking deadlines, adjusting budgets, making proper estimates, etc.). Workshop will process the three major phases of each WordPress project: planning and preparation, project implementation, support after launch.

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August 13, 2018 — As a true European nomad, and after Italy, France, and Switzerland, Paolo currently lives in Vienna, from where he leads the WordPress.com Spectrum Division for Automattic and the WordCamp Europe 2017 crew. When not thinking about WordPress, he is usually absorbed by his other passion, photography.

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August 11, 2018 — I will discuss the tactics the attackers use to exploit code, the most common ways developers introduce insecure code to a site, and what you can do to help avoid these issues. You will learn, from the many security failures I have seen what not to do when adding a new feature to a site’s code.

August 11, 2018 — I will discuss the tactics the attackers use to exploit code, the most common ways developers introduce insecure code to a site, and what you can do to help avoid these issues. You will learn, from the many security failures I have seen what not to do when adding a new feature to a site’s code.

August 11, 2018 — Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.

Presentation Slides »

August 11, 2018 — “Your organization’s homepage has a crucial job. More than anything, it must facilitate a quick and clear connection with your viewer.

When someone visits your website, they arrive with the intention to solve a specific problem and need to know quickly, is this what I’m looking for? To answer this question, your organization needs to explain what you do, who you do it for, and if you are the right fit.

When it comes to websites especially, time is of the essence! Over and over, studies show that viewers will not spend very long trying to figure out what you’re all about, so you must communicate this quickly.

We’ll discuss what your home page must have in order to make quick and clear connections with your audience and motivate them to take action.”

August 11, 2018 — We use a plethora of tools to do our work every day – but which tools improve our efficiency the most? Which ones should every business consider? During this talk, I will list some of the areas every business should consider and give my recommendations for the tools they should use.

August 10, 2018 — Ask your questions to the group of people building Gutenberg. Learn its design language, how to create blocks and extend the new editor interface in various ways.