August 6, 2018 — Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review differing abilities, generate (minimal) user stories and personas, discuss best practices for design and development, prototype some ideas (on paper), and discuss where to get help. This isn’t intended to be a deep dive into technologies, but more of an overall primer for those who aren’t sure where to start with accessibility nor how it helps them.

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August 3, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today “we are all brands” and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk covers 3 aspects of the branding practice: clarification on terminology, an historical overview to frame the culture, and a “branding recipe” section to highlight the process and the key aspects of quality branding.

August 2, 2018 — “When it comes to website traffic, the world is your oyster! Except for two small things: money and time. Unfortunately, we know that just because we have an awesome WordPress website, the traffic is not going to automatically come our way. We have to have a strategy. Success in generating brand awareness, website traffic, and ultimately conversions comes from having clarity and diversifying our efforts.
If driving more traffic to your website is important, and you need to take your efforts to the next level, come to this strategy session. We’ll discuss when you should “pay” for traffic and what activities are best, and when you need “free” traffic like from organic SEO. Let’s discuss which mix of activities is right for you and your business! “

August 2, 2018 — Enterprise clients are a unique group that requires special attention with their complex WordPress setups. In this talk, we will look at the methods to attract this level of client, how to convince them of the benefits of WordPress, and finally discuss the special considerations needed when working with Enterprise level clients.

August 1, 2018 — This session is aimed at business owners who want to understand how modern SEO works. Google is constantly changing the rules and 2017 has seen yet more changes to how Google wants you to promote your business online. We’ll dispel some of the common myths around SEO and talk about what you need to focus on.

August 1, 2018 — Our success as freelancers is built upon the lessons we’ve learned from our biggest mistakes. In this talk, Nathan draws on more than 20 years of freelancing experience to share important lessons he had to learn the hard way and common mistakes we all can avoid. Each one is summarized in a succinct memorable statement and then unpacked with examples.

August 1, 2018 — Question and answer session about WordPress Security

July 31, 2018 — Content — it’s everywhere. So, why does it seem to come so easy for others while you stare at a blinking cursor? Creating and marketing content shouldn’t take the joy out of your business. We’ll talk about how you can make your content go farther and work harder. No more guilt about not posting to your blog and social media. You’ll leave this session excited and ready to take on the content world!

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July 31, 2018 — Your clients (prospective and active) are not telling you the truth. Maybe it’s about a project that’s gone off track or a website ideal they envision. Or maybe they’re not sharing their thoughts on ways their business could grow its sales or improve operations.

By demonstrating your ability to be truly authentic at each step in the process, you can aim toward creating projects that are more collaborative and ultimately more successful.

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July 31, 2018 — Whether you have just started, or if you have been around a while, pricing, contracts and proposals can be a pain in your … brain? Thing is, they are WAY less complicated than in the past. Elizabeth will take you into her pricing evolution over the past decade and share some of her stories of staying self employed through the most recent economic down self-employed. She shares her contract and proposal and the tools she uses to get it to the client within 30 min of a consult.

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