July 12, 2018 — Planning allows you to grow strategically, be prepared for setbacks, and prioritize your time. Would you be surprised if I told you that that’s also the definition of financial forecasting?

In this talk, we’ll take some really complicated topics in the world of financial forecasting and break them down into ultra-simple ideas using contexts that we, as developers or marketers, actually understand. You will walk away being able to define qualitative vs. quantitative forecasting, the Delphi method, regression-based analysis, moving averages and exponential smoothing, but all in the context of WordPress business-specific applications.

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July 12, 2018 — There are 28 Million small businesses that drive the American economy, 46% of small businesses have no websites. Cities are collections of neighborhoods – and neighborhoods are powered by small business. From coffee shop owners to fitness instructors the people we see in storefronts are building and reinforcing the unique character of our cities. Come listen to how WordPress.com and local independent developers are telling the stories of local small businesses in 2-hour increments. Come and join the revolution.

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July 11, 2018

July 11, 2018 — Are you a developer who builds websites, large or small? Are your clients asking hard questions about Google, or are some of their sites not ranking as well as they’d wish? In this talk, aimed at WordPress developers, I’ll teach you how to incorporate SEO into every part of the website development flow, to make sure you’re on the right side of these discussions. By asking the right questions during all the phases of a website’s development process, you can make sure the website will rank. You can also use these questions to land yourself the job if you’re still in the proposal phase.

July 11, 2018 — Protecting your plugin functionality with specific capability checks using the Capabilities API should be a best practice, but it is still one of the most underused parts of WordPress core. Using the API allows for granular access management by developers using the plugin, and may even prevent security holes. This session explains how to use the API by looking at examples and diving in deeper from there, both from the view of a plugin developer as well as of an external developer who needs to tweak a third-party plugin.

As another practical example, some of the upcoming improvements to capabilities in WordPress core itself are revealed, so that you are aware of what’s on the horizon.

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July 11, 2018 — Everyone has a unique story on WordPress. This is the story of a popular plugin (900k+ active installs and 6+ million downloads), but it is also the story of its authors. The butterfly effect applied to open source: how a simple and free plugin can significantly improve your business perspective.

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July 11, 2018 — Did you know that there are native apps on iOS and Android that support all WordPress sites? Come and learn about how we’re approaching Gutenberg native on top of Aztec – our all-new-all-native editors, improving the media experience and #bettertogether. We’ll take a lightening tour through recent improvements, the current roadmap, and explain why mobile developers are so obsessed with APIs.

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July 10, 2018 — The lines between designers and developers are starting to blur. With the addition of tools like Sketch, Zeplin, Invision, and many others, we can improve our workflow and develop with record speed. Whether that’s designing a quick website as a freelancer, working with designers as a contractor, or simply prototyping your startup idea, these tools will help you translate your thoughts, improve your workflow, and essentially, communicate effectively.

Topics:
What is Sketch
The benefits of using Sketch as a developer
How Sketch Plugins speed up and streamline development

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July 10, 2018 — WordPress projects can quickly derail into a series of scope creep items, frustrations, and missing clients. Having a simple and streamlined process to get information from the customer, gathering adequate feedback and keeping your project on task requires some easy adjustments to your process. Stop struggling with bad clients, projects that never end and designing websites to creating a whole experience that will turn nightmare clients into brand ambassadors. Running a WordPress design business is hard work, and there’s more to it than just making websites. Lee has put together real action steps that will take you from welcoming your new client to following up with your happy clients and your new referral sources.

July 10, 2018 — His talk will cover core Javascript concepts which can often be overlooked when simply writing jQuery. In order to move beyond jQuery, this talk will first demystify how jQuery actually works at a fundamental level. To do this we will build our own MVP version of jQuery. Next this talk will cover other core JS concepts to provide a well rounded base before moving into the next talk (Modern JS). Some of the topics we will be touching on are the prototype, higher order functions, and various ways to create objects.

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